Director of Strategic Communication and Brand Management (Administrator II) / Strategic Communication California State University, San Bernardino
Job No: 501227 Work type: Management (MPP) Categories: MPP, Administrative, At-Will, Full Time, Marketing/Communications
California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy percent of those who graduate are the first in their families to do so.
At CSUSB, you can:
Build your future
Work with the best
Be your authentic self
Focus on you
Make a lasting impact
Work for a purpose that is greater than your own
Bring everything you are, become everything you want
The Office of Strategic Communication (OSC) is responsible for leading and managing the university's marketing, public relations and media relations activities to advance the university's mission, core values, and strategic directions. The OSC is challenged to develop top-flight external relations and internal communications programs targeting the institution's diverse constituencies and to develop successful marketing and public relations efforts that enhance the image and visibility of California State University, San Bernardino (CSUSB). By promoting the strengths and accomplishments of CSUSB to regional, national and international audiences the OSC plays a critical role in advancing the University and cementing CSUSB's reputation as a preeminent center of intellectual and cultural activity in Inland Southern California.
This position serves as the lead strategic communication director and brand manager ensuring CSUSB's vision and image across all media is consistent with the institution's vision and strategic plan. Supervising 6-9 staff members and reporting to the Associate Vice President, Strategic Communication, the Director is responsible for developing, managing and executing CSUSB's brand and strategic communication initiatives. The Director supports and collaborates with advancement, enrollment, athletics, departments and the Colleges in the protection, promotion and enhancement of the CSUSB brand reputation. In addition, the Director will be vital to our entry into a 5-year Capital Campaign that will require the Office of Strategic Communication to be responsible for all Campaign marketing collateral and deliverables from print to digital to electronic videography.
MAJOR DUTIES AND RESPONSIBILITIES
Develop and integrate a broad range of public relations, marketing and communications activities related to the strategic direction and brand positioning of CSUSB.
Support CSUSB's mission and strategic goals by generating broader and more comprehensive awareness of the qualities and characteristics that distinguish the institution.
Lead and develop all integrated communication materials for all internal and external stakeholders, which includes but is not limited to capital campaign marketing materials, newsletters, print publications, videography, Web, e-news, social media, mobile and other digital communications.
In collaboration with Associate Vice President, Strategic Communication, develop a practical and strategic marketing/communications plan to identify strengths and opportunities that differentiate CSUSB from its competition and to more clearly articulate and advance the CSUSB brand identity, broaden awareness of its academic and other programs and support institutional growth objectives.
Supervises and directs appropriate staff engaged in marketing/communications activities to ensure a coherent internal and external set of messages and communications platforms.
Managing the creative process for all projects from concept to completion by translating marketing objectives into clear creative strategies.
Develop and assess measurable goals and objectives that advance CSUSB's strategic marketing initiatives.
Conduct, analyze and interpret ongoing analytic marketing initiatives to gauge content effectiveness. Gather data and make recommendations based on those results.
Stay current with market trends for both marketing and capital campaign strategies and solutions.
Build a culture of collaboration with internal partners including PDC, colleges, schools, institutes, the CSUSB foundation, centers, departments, faculty, alumni relations and all other institutional areas.
Ensure all university-related marketing adheres and following established branding guidelines.
Collaborate with internal team and other key personnel to brainstorm editorial and digital content of the CSUSB Magazine (online or print format) and online Annual Report.
Oversee internal client relationships, pitches, proposals, deliverables and timelines to ensure brand consistency.
Provide graphic design and social media support as necessary.
Employment Status: Full-time, At-Will, 'Exempt' position, included in the Management Personnel Plan (MPP).
First Review Deadline: This position will remain open until filled. Applications will be reviewed beginning on July 29, 2021.
Monday through Friday from 8:00 am to 5:00 pm. Some evenings and weekend hours may be required.
Demonstrated ability to translate complex concepts and market research into clear, compelling language for diverse audiences.
Ability to work independently, manage multiple projects in a fast-paced environment.
Ability to conform writing style to executive leadership messaging.
Excellent organizational, interpersonal and networking skills with large groups as well as individuals.
Ability to multitask effectively with a diverse group of staff in a team environment.
Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
Exercise sound judgment and discretion in the completion of assignments and projects.
Deep understanding of community relations, social media, public affairs and the importance of representing the university in a progressive and dynamic manner.
Good judgment, political acumen and thorough organizational skills.
Expert knowledge of CSUSB, its achievements, mission, vision, goals, objectives, programs and infrastructure.
Expert writing and editorial skills.
Demonstrates creativity, inspiration and is prolific in writing.
Education and Experience
Bachelor's degree in mass communications, marketing, journalism, public relations or related field.
Eight or more years of experience in marketing/communications roles, preferably in education.
Passion for California State University, San Bernardino
Working knowledge of University organizational policies, rules, regulations, procurement, purchasing.
Experience in a higher education development or marketing setting is preferred.
Anticipated Hiring Range: $8,333 per month
Classification Salary Range: $4,583 - $13,750 per month
Statement of Commitment to Diversity
In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. In our commitment to diversity, we welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. Our commitment to work toward an environment that values diversity requires that we create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.
The concept and dimensions of diversity are to be advanced and incorporated into every aspect of university activity, including student life, the curriculum, teaching, programs, staffing, personnel training practices, research, community services, events, and all other areas of university endeavor.
Dimensions of diversity shall include but are not limited to, the following: race, ethnicity, religious belief, sexual orientation, sex, gender identity, gender expression, ability, socioeconomic status, cultural orientation, national origin, and age.
The implementation of the Commitment to Diversity will rest with the university as a whole. The president, in addition to a personal commitment and involvement, may use the University Diversity Committee, campus administrators, faculty, staff, and students as well as other members of the campus community to implement effectively the philosophy and intent of this statement.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or the continued employment of current CSU employees who apply for the position.
The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.
This position may be 'Designated' under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html
This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)
California State University, San Bernardino offers a challenging and innovative academic environment. The university seeks to provide a supportive and welcoming social and physical setting where students, faculty and staff feel they belong and can excel. The university provides students the opportunity to engage in the life of the campus, interact with others of diverse backgrounds and cultures, as well as participate in activities that encourage growth, curiosity and scholarly fulfillment. Through its branch campus in Palm Desert, the university mission extends to the Coachella Valley.