COLORADO SPRINGS PHILHARMONIC Now entering its 95th Season, the Colorado Springs Philharmonic is one of the most exciting performing arts organizations in Colorado, experiencing a renaissance in its service to the community and the Pikes Peak region. Recent institutional advancement efforts have led the institution toward a whole new level of service. The Philharmonic employs 76 part-time musicians and produces a nine-month concert season comprising three Concert Series – Masterworks, Philharmonic Pops, and Signature Series – in addition to holiday concerts, summer engagements, chamber music, and schooltime concerts. In all, 45 concerts are presented each year at the Pikes Peak Center for the Performing Arts, the Ent Center for the Arts at UCCS, and in various other venues throughout the region. Led by Music Director Josep CaballéDomenech, the Philharmonic performances reach more than 200,000 people every season through events and broadcasts. The Colorado Springs Philharmonic is an orchestra of the future, with bold plans to reach deeply into the fabric of the community with exciting, entertaining and meaningful offerings.
SUMMARY Reporting to the President and CEO, the Director of Communications plans, supervises, administers, and evaluates programs that meet or exceed attendance and ticket revenue goals for orchestra events while maximizing the visibility of the organization, consistent with Philharmonic policies and long-range objectives. As such, the Director of Communications will assist in the development of strategic plans, author yearly marketing and communications plans and manage all communications activities, including but not limited to: public relations (media relations, press, program books, and newsletters); advertising (print, electronic, and media); e-commerce and web marketing, season subscription and renewal campaigns (direct mail, telemarketing); all ticket sales (including box office management); audience research; new subscriber activities; and merchandising. Provide when necessary copy and accurate data for brochures, print campaigns, press kits, etc.
The Director of Communications will partner with peers—the General Manager, the Director of Development, and the Controller—while also being responsible for all departmental planning, organizing, operating, and staffing. They are responsible for developing, implementing, and managing the departmental aspects of the annual budget in conjunction with the Controller and CEO.
JOB DUTIES AND RESPONSIBILITIES: Marketing Management
Plan and implement all aspects of season subscription and renewal campaigns, including print, electronic, broadcast, ecommerce, social media, direct marketing and telemarketing. Utilize information from the Music Director and General Manager in the creation of all packages and sales campaigns.
Plan and implement a year-round single ticket sales campaign, including the design and placement of all advertising and special promotions. Oversee the work of outside contractors; provide weekly progress reports.
Oversee the group sales program and other targeted ticket sales programs; monitor and report on results.
Develop pricing strategies and policies that fulfill revenue and attendance goals. Research and recommend any special ticketing policies (i.e., exchanges) and package sales strategies.
Oversee ticketing operations in coordination with the venues’ box office personnel. Ensure friendly, courteous service and customer satisfaction in ticket transactions; engage customer research if needed to establish sales/return policies.
Collaborate with technology providers to create internal information systems that ensure accurate and efficient data systems; provide weekly ticket sales reports.
Lead Inventory Management and Dynamic/Demand Pricing initiatives.
Plan and implement all media placement and production. Develop and maintain strategic media partnerships.
Develop and operationalize “Email Blasts” in Campaign Monitor
Maintain and update website across the organization.
Act as Project Manager for all graphics projects – including obtaining information from Development and Operations Departments to adhere to deadlines.
Assist with Graphic Design as needed (knowledge of Adobe Creative Suite preferred)
Public Relations Management
Develop program for communicating the Philharmonic’s plans and activities to the media, including effective use of the Music Director. Work closely with the CEO in establishing positive contacts with local media outlets, and in conveying an image consistent with the Board’s policies and objectives for the Philharmonic. Maintain media contacts, act as spokesman for the Philharmonic as needed, and provide public information by request.
Oversee the development and production of all materials used to support the Philharmonic’s public relations events and marketing campaigns, including subscription brochures, print ads, poster, signs, electronic media advertising copy, telemarketing scripts, press releases, newsletters, program book, annual report, and special promotions. Ensure the quality, consistency, and accuracy of all Philharmonic communications.
Oversee the planning and development of special public relations events and new subscriber activities; coordinate with volunteers to carry out any proposed projects and ensure that the products are in keeping with the Philharmonic’s branding and image.
Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information as requested.
Fiscal and Strategic Management
Prepare and submit an annual operational budget to the CEO and Controller for review and approval.
Manage effectively within the budget and report accurately on progress made and challenges encountered.
Ensure the continued financial viability of the Philharmonic’s programs through sound fiscal management.
Review monthly reports provided by the Controller for accuracy. Report discrepancies to the Controller and/or CEO. Work closely with the Controller to account for, invoice and collect relevant receivables.
Work with the CEO and Controller to ensure complete cash flow and financial forecasting reports for departmental areas.
Identify organizational and market trends that may cause significant problems or present new opportunities for the Philharmonic; recommend a course of action or changes in the current operating plan that this information into account.
Work closely with the CEO and any other designated staff in long-range planning for the Philharmonic; prepare budget projections as needed.
Recommend policies and strategies to the CEO and Board with the goal of reaching new audiences for the orchestra; ensure that all new programs demonstrate the highest standards of professionalism and ethical conduct.
Develop and maintain relationships with local business and arts leaders to enhance the Philharmonic’s community partnership efforts. Work to enhance public understanding of and support for the unique role of the orchestra in the community.
Attend civic and cultural events in the community; represent the Philharmonic by speaking at public events as requested.
Partner with the CEO to represent the Philharmonic with external constituency groups, including community, governmental, and private organizations. General Duties
Attend concerts of the Philharmonic to fulfill assigned concert duties.
Provide effective and inspiring leadership, as well as stewardship, of the Philharmonic by being actively involved in all programs and services. Implement and lead a continuous quality improvement process throughout the program and service areas, focusing on systems/process improvement. Promote regular and ongoing opportunities for all staff to give feedback on program operations.
Lead a small but high performing team to the next level by further developing and implementing recruitment, training, and retention strategies.
Ensure that all program activities operate consistently and ethically within the mission and values of the Philharmonic.
Maintain current, valid driver’s license and liability insurance at all times on any personal vehicle used to conduct Philharmonic business.
Participate in professional development of staff as directed.
Must be responsible, and able to handle confidential material, organize effectively, and work independently.
Assure that a positive image of the Philharmonic is portrayed at all times.
Perform other relevant responsibilities as required.
Minimum of 5 years of progressively responsible Marketing/PR or related experience, preferably with an orchestra, other arts/culture, or non-profit organization. ? Master’s degree preferred but not required.
Appreciation of symphonic music and cursory understanding of the arts world.
Established experience with Microsoft Excel and database software as well as the ability to use, filter, and analyze large data sets.
Demonstrated success in achieving progressively increasing revenue goals and ability to work in a fast-paced, high-energy atmosphere, and ability to manage multiple projects simultaneously.
Energetic, flexible, self-motivated, and adaptable person.
Familiarity with high-volume direct mail and/or tele funding strategies and operations.
Superb verbal and written communication skills and fluidity using Microsoft Word software.
Ability to develop and prepare sophisticated campaign materials, budgets, written correspondence and reports.
Excellent critical thinker, strategic planner, and problem solver.
Initiator who meets deadlines and maintains an active presence at Philharmonic concerts and events.
COMPENSATION and BENEFITS
Competitive compensation, depending on qualifications.
APPLICATION Submit a cover letter, resumé as a PDF attachment: Nathan Newbrough, President and CEO, email@example.com
Additional Salary Information: Benefits include individual health and dental insurance, IRA contributions, paid time off, parking, and on-site gym.
About Colorado Springs Philharmonic
Making music at the foot of Pikes Peak, the Colorado Springs Philharmonic produces 46 concerts annually under the direction of music director Josep Caballe-Domenech.