The primary responsibility of the Marketing Manager for the Obesity Medicine Association (OMA) is to support and assist in leading the Marketing department in strategic and tactical marketing campaigns and projects. This individual is responsible for market planning, tactical creation and execution, reporting and campaign performance, revenue and lead generation, and brand/product awareness for specific product lines that include membership, sales, education, conferences, etc. The ideal candidate is detail oriented, innovative, creative, agile, and responds quickly and positively to a variety of campaign related elements. Candidate must be self-propelled, and works well autonomously and as part of a team.
Develop, execute, and deploy integrated plans and tactics for inbound and outbound marketing campaigns for membership, sales, education, conferences, etc. Primarily responsible for membership and public relations.
Utilizes all marketing channels to create strong integrated marketing campaigns that include web, email, direct mail, SEO, PPC, social, media placement, blog, online store promotions, etc.
Creates marketing strategies that align with the overall strategic marketing plan and ensure revenue targets are met or exceeded and within budget.
Monitor, analyze, and report on the results of marketing campaigns weekly, monthly, and annually. Provide recommendations for campaign adjustments based on reporting and industry trends.
Manages and executes effective email marketing campaigns utilizing communication or automation tools such as Constant Contact. Monitors engagement and drives funnel advancement. Ensures accurate demographic list pull, strong copywriting skills, and segmentation for email marketing campaigns.
Updates and manages webpages across the association using WordPress and website best practices.
Advanced knowledge of social media best practices in a multi-channel environment with a particular focus on LinkedIn, Facebook, Twitter, and Instagram.
Create unique member/customer experience to drive engagement and retention. Focus on creating audience segmentation plans, groups and unique distribution opportunities to increase overall lead generation programs and minimize marketing fatigue and opt-outs.
Deliver emails, newsletter content, print materials, press releases, product messaging, and blog posts for assigned product lines.
Monitor competitive landscape and stay on top of global and national industry trends to ensure the company remains ahead of the curve.
Drive market share and revenue growth for assigned product lines throughout the Association.
Assist in managing the marketing budget and allocation optimal usage to meet business/revenue goals.
Assist in overseeing certain committees throughout the organization such as the Speakers Bureau and Membership Committee.
Maximize positive brand exposure and awareness in local, national, and international markets.
Travel to national conferences as assigned and execute conference duties as assigned; possibly multiple times per year.
Experience and Requirements:
Bachelor’s degree in marketing, business, or communication is required.
3-5+ years’ experience in marketing, PR or communication discipline is preferred with at least 2 years in digital marketing. Must have 3+ years of proven multi-channel marketing plan creation experience.
Experience in B2B/B2C inbound/outbound content marketing for a healthcare company or in an Association setting preferred.
Google Analytics and key performance indicator tracking skills preferred.
Proficiency in Facebook, Twitter, LinkedIn, Instagram and other related social platforms.
Advanced knowledge of marketing communication or automation system such as Constant Contact is required.
Website content management experience (WordPress) and basic HTML skills are required.
Understanding of market needs analysis, competitor review, and value-based pricing strategies is preferred.
Superior communication and writing skills, with strong attention to detail and commitment to customer service.
Strong organizational skills and professional demeanor. Ability to multi-task and meet deadlines on multiple projects.
Must be able to communicate effectively in both written and verbal forms. Ability to work well in a fast-paced environment.
Microsoft Office Suite skills.
Graphic design suite skills preferred.
Strong copy writing, editing and proofing skills.
Self-Starter, ambitious and highly motivated.
Ability to multi-task and manage one’s time autonomously engaging in marketing activities
Ability to travel for work is required, as well as occasional work involving evenings and/or weekends. Travel requirement approx. 10%
Physical Requirements: Eight hours plus per day: speaking on the telephone, entering and retrieving data from the computer, ability to lift a minimum of 25 pounds, sit, stand and walk extended periods of time in office or at external functions, and ability to travel.
Additional Salary Information: Current remote work option but possible in-person meetings required.
About Obesity Medicine Association
The Obesity Medicine Association (OMA) is the largest national organization of physicians, nurse practitioners, physician assistants, and other healthcare providers working to improve the lives of patients affected by obesity. OMA members are the clinical experts in obesity medicine. They use a comprehensive, scientific, and individualized approach when treating obesity, which helps patients achieve their health and weight goals. OMA offers resources, education, and community to physicians and other health care providers in the field of obesity medicine.