The Annenberg School of Journalism at the University of Southern California seeks a highly qualified adjunct instructor to teach PR 341 Advertising Copywriting. This class is for the undergraduate student who is interested in learning the role of the creative director, copywriter and art director in the development and execution of advertising ads and campaigns across all mediums. The objective of the course is to provide an overview of the techniques an advertising copywriter uses to conceive and write ads. It functions as a lab course whereby students are given assignments on the spot and must execute the various aspects of advertising copywriting as it relates to the creative team (account manager and art director). The role of the advertising agency in developing, maintaining or shifting a clientâs brand image also will be explored, with an emphasis on the copywriterâs role in the process. Therefore, experience in agency ,corporate, or marketing campaigns is preferred. Because of the lockstep nature of our curriculum, willingness to adhere to the established class curriculum is required.
Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.
Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through USCâs job site.
The USC Annenberg School for Communication and Journalism is among the nationâs leading institutions devoted to the study of communication, journalism and public relations. With an enrollment of 2,400 undergraduate and graduate students, USC Annenberg scholars, both students and faculty, are defining these fields for the 21st century and beyond.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.