The web content administrator is responsible for managing the creation, implementation, and flow of all non?sports web content. This position oversees special segments of the Lindenwood website and integration of external sources. Additionally, this position supports dissemination of internal communications via regularly scheduled and special-case emails to University employees.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
Provides ongoing navigational improvements, usability testing, search engine optimization, and analysis of user analytics to promote the University
Assists in determining the University’s priorities for new page development, revisions, and functionality
Manages the creation, implementation, and flow of all non-sports web content and internal email communications and email marketing initiatives
Manages specialized pages such as the alumni website and strategic plan initiative pages
Supports recruitment and improves communications and relationships between the institution and internal/external stakeholders
Researches and implements best methods to publish content to the Internet
Ensures that Lindenwood’s web content upholds University standards, branding, and values
Establishes and maintains effective relationships with faculty, staff, and colleagues
Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
Models, supports, and holds others accountable to the University’s values – excellence, dedication, integrity, creativity, and teamwork
Communication, Teamwork, and Collaboration
Acts as contact for all internal stakeholders wishing to create or revise web content and communicates their needs to the webmaster
Collaborates with the webmaster on content creation, navigational strategies, and the addition of web-based user interfaces
Collaborates to ensure branding is consistent across email communications, website, and other digital media; works with social media team on best placement
Collaborates with Advancement and Communications on The Digest (weekly email communication to employees)
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.
Minimum of 2 year’s relevant work experience
Master’s degree preferred
Knowledge, Skills, and Abilities – May be representative, but not all-inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.
Demonstrated ability to work effectively with individuals from diverse communities and cultures
Excellent editorial, verbal, and computer graphics skills
Ability to use good judgment, think critically, and meet deadlines
Proficiency in Microsoft Office Suite, Google Analytics, Google Tag Manager, Google Search Console, Bing Webmaster Tools, and email marketing systems such as Constant Contact
Knowledge of BigTree content management system (CMS)
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.
General office setting
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Ability to work effectively at a computer for up to eight hours daily
Ability to sit for extended periods of time
Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
Lindenwood University, often referred to as Lindenwood or LU, is a private, coeducational, liberal arts university located in St. Charles, Missouri. Founded in 1827 by George Sibley and Mary Easton Sibley, it is the second oldest higher-education institution west of the Mississippi River and since 1990 the fastest growing university in the Midwest. The University offers more than 120 undergraduate and graduate degree programs to more than 16,000 students a year through values-centered programs that lead to development of the whole person. Lindenwood is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.