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What you’ll be doing...
The Digital Marketing COE team at Verizon is hiring an SEO Strategist to play a key role in creating comprehensive online marketing strategies in support of corporate communications. In this role, you will actively be contributing to an Omni-channel marketing strategy that involves analysis, reporting, and execution via SEO best practices and innovation. We are looking for a passionate search marketer with extensive background in strategic SEO, technical SEO, and content strategy whois data-driven.You will be actively contributing to Verizon’s digital marketing practice as a subject matter expert in support of Verizon’s corporate website, executing large-scale initiatives and driving architectural evolution for the news center and career sections of Verizon.com. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about search holistically (SEO, SEM, SERP Features). This is a unique role to work within a dynamic group that is defining the future of digital marketing for a Fortune 15 business.
Supporting the SEO team and Corporate Communications with cohesive, compelling SEO strategies that guide the development & content processes.
Serving as a trusted consultant, practitioner, and advocate for the SEO discipline.
Communicating strategic visions to internal stakeholders and help disperse the strategy to the greater organization.
Partnering across business units (Verizon Business Group, Verizon Consumer Group, Corporate Communications, Marketing, IT) to build a holistic search approach that aligns with business objectives and drives sustainable growth for Verizon’s corporate website.
Establishing and promoting SEO guidelines, best practices and standards across business units.
Monitoring and reporting on SEO traffic to various stakeholders within Corporate Communications.
Maintaining expert level understanding of latest industry trends, guidelines, and algorithm changes.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Four or more years of relevant work experience.
Marketer/agency/consultative services experience in SEO.
Knowledge of technical SEO principles, onsite and offsite techniques.
Experience communicating the value that SEO, Branding, Content, and IA has on KPIs and business drivers.
Experience managing projects across multiple stakeholders.
Experience analyzing data, monitoring campaigns for improvements, and ensuring campaign goals are being fully met.
Even better if you have one or more of the following:
Six or more years of relevant work experience.
Knowledge of paid, owned, and earned media landscape (PPC, Display, Affiliates, Social, PR, Mobile, Native, etc.) including search engine algorithms and search engine user behavior.
Experience in relevant web design principles, UX/CX best practices.
Data visualization experience.
Knowledge of tech stacks, buying tools, and analytics tools etc.
Experience leveraging data as a guide for strategy and decision making.
Ability to rapidly build on new businesses and industry verticals.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.