The Campaigns unit is responsible for the planning and execution of all advocacy and public education campaigns assigned by the Portfolios planning process or by the Executive Vice President of the State and National Group. The Campaigns unit partners with Government Affairs and States and Communities in developing and executing campaigns. The work of the Campaigns unit falls into the following areas: • National and Federal Campaigns • Multi-State Campaigns • Individual State Campaigns
The Multistate & Multicultural Campaign Outreach Advisor serves as the lead for advocacy outreach and communication on designated multistate campaign(s), including but not limited to Utilities: energy, and high-speed internet, developing communication strategies and tactics as well as outreach materials for use by state offices, and providing strategic counsel to drive the campaign. The Advisor also develops and implements communication strategies to reach multicultural audiences as part of the designated campaign(s), and provides guidance on multicultural outreach for all multistate campaigns. The Advisor along with the Senior Advisor, Multistate Campaign Outreach serves as a primary writer and editor for the team. The role reports to the VP, Campaigns Outreach, and works closely with the Senior Advisor, Multistate Campaign Outreach.
1. Coordinates with Campaign Manager, Government Affairs leads, Senior Advisor, Multistate Campaign Outreach, State Offices, and colleagues across AARP to develop overarching communications strategy in support of designated multistate campaign(s), which may also involve federal advocacy. Participates in ongoing meetings with the AARP-wide team to assess and adjust strategies, tactics, and messages throughout the campaigns to achieve objectives.
2. Updates message framework for designated multistate campaign(s). Synthesizes a wide range of policy and legislative information, as well as research and polling data, to ensure that message is communicated in a way that protects and strengthens the AARP brand, raises awareness, and drives legislative and grassroots action.
3. Provides advocacy communication counsel to State Offices as well as assistance to implement approved messaging across all methods of communication to impact key policy-makers and opinion leaders, raise awareness and drive action among AARP activists and the general public, and influence local and state media. This includes, but is not limited to, creating and facilitating the purchase of paid media, developing and facilitating fielding of public-opinion polling, writing and/or editing earned media assets, and developing and/or editing social media assets.
4. Works closely and collaboratively with Government Affairs to understand specifics of state and/or federal priorities, including but not limited to legislation and regulation, so to create and provide solid messaging and communication guidance for the designated campaign(s). Coordinates with Government Affairs on outreach planning and timing for the designated campaign(s), and includes Government Affairs along with other stakeholders in the content creation process.
5. Provides communication counsel, including tangible tactical guidance, on reaching multicultural audiences to the Senior Advisor, Multistate Campaign Outreach, and the other Multistate Campaign Outreach Advisors as they develop and implement multicultural outreach strategies and tactics for their assigned multistate campaigns.
6. Creates and executes multicultural outreach strategies and tactics for the designated multistate campaign.
7. Tracks, and reports multicultural outreach strategies and tactics for each multistate campaign, including quantifiable metrics of success, and serves as the multicultural lead for multistate campaign outreach across the enterprise.
8. Develops and updates templates for a wide variety of communication and grassroots materials for use in designated multistate campaigns.
9. Works with Brand Center of Excellence and advocacy advertising agency to develop advocacy advertising and collateral that effectively support state campaigns and that are fully integrated with other campaign tactics. Oversees Brand budget for the designated campaign(s). Also works with Research Center of Excellence on state surveys of registered voters related to designated multistate legislative campaigns.
10. Coordinates with Integrated Communications and Marketing to maximize delivery of campaign messaging on all appropriate AARP channels, and tell our story on advocacy-in-progress as well as success, while also coordinating internal communication to raise the visibility of designated campaign(s), and promote message consistency
Bachelor’s Degree in Public Relations, Communications, and/or Marketing. Minimum of 3 years of experience related to requirements outlined, preferably in an agency or political/advocacy environment that involved communication outreach to multicultural audiences. Must think strategically, possess exemplary public relations writing skills, and the ability to learn, understand and communicate complex issues quickly to various audiences, while contributing fully to a fast-paced, dynamic team. Further, must demonstrate proven ability to coordinate and facilitate projects that include cross-functional stakeholders.
Strong writing, editing, and proofreading experience.
Proficiency in Microsoft Office, particularly Excel, and PowerPoint
Proficiency in Adobe Suite, particularly Illustrator and Photoshop.
Knowledge of Tableau and Cision.
Compensation and Benefits
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
Internal Number: 12461129
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into ‘Real Possibilities’ by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.