When you become an employee at ChristianaCare, you are joining a healthcare organization that was named Forbes 5th Best Health System to Work for in the U.S. for 2021! Guided by excellence and love, our Caregivers enjoy many employee benefits such as
ChristianaCare is seeking a Director of Marketing to be responsible for driving the marketing vision and providing comprehensive omni-channel marketing plans for ChristianaCare. This position will develop and deliver a high impact brand marketing strategy which supports the strategic properties of the organization. The Director of Marketing will interface directly with all company stakeholders, report to the Vice President of Marketing & Communications and will be a member of the External Affairs Leadership Team.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Oversee and direct the planning and execution of ChristianaCare's branding and marketing strategy.
Develop programs to grow ChristianaCare's reputation and generate demand; establishes metrics to monitor performance.
Responsible for identifying market driven opportunities in new markets and geographies.
Monitors compliance with marketing objectives and budgets for all marketing activities.
Coordinates teamwork processes/flow and project management to ensure priorities are met and client expectations are exceeded.
Lead and direct a team of marketing professionals who:
Develop strategic marketing plans tailored to specific programs, offerings, service lines, etc. Ensure that corporate, product and solution marketing messages are powerful and consistent
Develop direct marketing campaigns and lead management tools.
Manage the creation of external advertising and promotion and all collateral materials.
Manage the customer relationship management functionality (Salesforce).
Develop the strategy for and execution of all special events and corporate sponsorships that ChristianaCare participates in.
Analyze markets and competition in order to position ChristianaCare in the desired market in line with the company vision and strategy.
Develop and maintain positive relationships with the company's key stakeholders.
Fosters and maintains close relationships with all marketing/advertising/community partner vendors.
Provide cohesive customer communications and corporate presentations regarding the company, industry events, and competitors, trade shows, advertisements, company web sites, collateral, market research and analysis.
Performs assigned work safely, adhering to established departmental safety rules and practices; reports to supervisor, in a timely manner, any unsafe activities, conditions, hazards, or safety violations that may cause injury to oneself, other employees, patients and visitors.
Performs other related duties as require
EDUCATION AND EXPERIENCE REQUIREMENTS:
Degree in Marketing or Business.
Fifteen years in Marketing & Advertising.
Proven leadership experience.
Healthcare experience, a plus.
An equivalent combination of education and experience may be substituted
Internal Number: JR57102
About ChristianaCare Health System
ChristianaCare Health System is headquartered in Wilmington, Delaware and is one of the country's largest health care providers, ranking 21st in the nation for hospital admissions. Christiana Care is proudly a Nurse Magnet recognized institution. Christiana Care Health System is also one of the largest health care providers in the mid-Atlantic region, serving all of Delaware and portions of seven counties bordering the state in Pennsylvania, Maryland and New Jersey. A not-for-profit, non-sectarian health system, Christiana Care includes two hospitals with more than 1,100 patient beds, and is a major teaching hospital with two campuses. Christiana Care is continually recognized for excellence on a regional and national level. Our role in the community is expressed in the Christiana Care Way: "We serve our neighbors as respectful, expert, caring partners in their health. We do this by creating innovative, effective, affordable systems of care that our neighbors value."Christiana Care is a great place to work because we value diversity and recognize it to be a core part of our success. Because of the diversity of our employees, affiliated health professionals and volunteers, we are ...positioned to meet the unique needs of our patients and community. We acknowledge and celebrate the uniqueness and talent of each employee. Because of our talented workforce we are able to provide a quality healthcare experience to our patients and community. We strive to create an inclusive environment in which individual diversity can be leveraged and thrive. Christiana Care Health System is an equal opportunity employer, firmly committed to prohibiting discrimination, whose staff is reflective of its community and considers qualified applicants for open positions without regard to race, color, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.