The Brand Manager plans, organizes, and provides the leadership to achieve the Company’s fiscal year volume/profit objectives for assigned brand(s). He/she has full authority to operate this position in accordance with Company policy and as directed by the Director, Healthcare Brands and/or the Vice-President, Marketing. The individual analyzes sales information compiles reports on revenue and profitability, conducts comparative analysis against competitors, provides forecasts/projections and strategic plans to predict market evolution and product direction. The incumbent executes plans to ensure viability of assigned brand(s) controlling the evolution of sales for assigned brands and contributing to the ongoing improvement of the Department and Company. He/she is responsible for designated new products or product lines, including development, roll-out, and testing and coordinates promotions and advertising efforts of products or brands under his/her responsibility. The position may be responsible to hire, lead/manage, develop, and retain one Marketing professional.
ESSENTIAL JOB FUNCTIONS
Initiates, recommends and secures management/interdepartmental agreements to marketing strategies, plans and budgets, including (but not limited to):
New products (including ideation, concept development and testing, formula/package development, graphic design, selling story development, etc.)
Ad strategy/copy development
Media planning and stewardship
Ensures timely and high-quality execution of plans in all areas outlined above and makes appropriate plan changes as dictated by ongoing business conditions.
Proposes, tests, and evaluates new strategic and tactical approaches to all areas of the marketing/product development mix.
Maintains processes to continuously develop new product ideas and leads research and system evaluation of new ideas to determine their consumer, trade, financial, and operations viability.
Maintains and manages specific activities of advertising/media agencies and oversees public relations brand campaigns.
Leads annual brand planning and budgeting efforts.
Positively motivates and clearly communicates to all departments and appropriate agencies to ensure agreement and timely/high quality execution of new initiatives.
Provides ongoing data-driven analysis and definition of key opportunities for maximizing volume and profit potential for assigned brands and ensures consistent pursuit of these objectives.
Assists Sales in developing brands’ general merchandising strategies, financial guidelines, etc. on a data-driven basis.
Exercises administrative control over personnel assigned to him/her (i.e. interviewing, training, departmental orientation, salary reviews, performance appraisals, etc.) in conjunction with the Vice-President, Marketing.
Through individual guidance, mentors and coaches brand personnel to succeed and grow in their positions, develop their skills and future potential, maintain a high level of knowledge in the marketing industry, and understand/adhere to established Company policies, procedures, philosophies, and business
Orients new employees from other disciplines on Marketing, product line and promotional issues related to assigned
Identifies, recommends and contributes to systems and process changes that will improve productivity, capability, cooperation, and/or morale of own department and other disciplines.
Takes affirmative action in all conditions of employment to ensure that equal opportunity efforts and results are consistent with Company policies and results are consistent with Company policies and procedures.
Strengthens the Marketing Department by contributing innovative ideas, expertise, knowledge, high professional standards, Team spirit, and pride in the company
Performs and assumes other duties and responsibilities, as may be required by the Vice-President, Marketing
Supports the Winner’s Circle and Blistex Quality System
Oversee, manage, and track employee performance. Function as a strong team-builder, coach, and mentor for staff working in a very collaborative environment.
Create, nurture, and support a positive work environment that underscores the Company’s core values and goals. Develop constructive solutions to employee relations issues.
Include staff in planning, decision-making, facilitating, and process improvement; make self-available to staff; provide regular performance feedback; and develop subordinates’ skills and encourage growth.
Define and implement a comprehensive program of staff development and career growth.
The knowledge and skills required for this position are typically acquired in 2 to 3 years of real-world experience and/or advanced academic Marketing environments.
Proven strengths in the following areas:
Analytical, strategic, and tactical thinking
Managing, developing, and working with others
Motivation and drive
Past participation in development/execution of advertising and promotional campaigns, brand planning processes, and sales communications efforts.
Ability to analyze and draw insightful conclusions from qualitative and quantitative consumer and syndicated retail research.
Proven track record of successful project leadership.
Considerable management skills are required to successfully perform the planning, directing, reporting, and administrative responsibilities of this position.
Considerable interpersonal skills are required to interact with all levels of internal and external customers; the need to lead, persuade, and sell to Management, agency, cross-discipline, and subordinate personnel requires a high degree of interpersonal human relations skills.
Computer literate in a Windows environment (i.e. Word, Excel, etc.).
Ability with basic functions of Cognos, Adage, and Nitro that allows for quality performance of relevant tasks outlined as essential job functions above.
Ability to use office machines and e-mail quickly and effectively.
Must be discreet with confidential information to which he/she has access.
Willingness to accept other duties, as assigned.
Must possess the ability to develop and maintain an effective working relationship with internal and external customers, function as a team player, accept constructive criticism from management and comply with Company policies.
Blistex Inc. was founded in 1947 as a family-owned company in the business of developing and marketing lip care products. Our objective early on was to build a base of loyal consumers with high quality, effective products. Over the years, we have achieved consistent growth through innovation within our product line, expansion into international markets, and the addition of new brands such as Stridex, Odor-Eaters, and Tucks. Today, Blistex is in the third generation of family ownership, and we continue to follow our original principles – quality, efficacy, innovation, and growth.
In a highly competitive marketplace, our success begins with an excellent workforce. We aim to foster a team-oriented environment that recognizes the important role that each individual plays in serving our customers and meeting our objectives. We are proud of the passion and dedication of our co-workers, and we invite you to learn more about why over 40% of our workforce has been with Blistex for more than ten years.
2020 was an eventful for the world as a whole and for Blistex Inc. While navigating the challenges of the global pandemic, we have also kept our focus on the long term. As a refle...ction of our confidence in the future, we maintained our hiring plans and expanded our workforce throughout the year. We also announced senior leadership changes including the hiring of Tim Grannan as our next President, as well as the elevation of Scott Halliday to Chief Operating Officer. Tim and Scott will join Justin Arch (CEO) in leading the next chapter of our growth and development.