The Marketing Manager is responsible for managing large and/or complex multi-channel marketing projects including competitive assessments, marketing plan creation, tactical implementation, measurement of marketing initiatives, and budget management. Reporting to the Group Marketing Director with strong day-to-day interactions with the hospital Chief Strategy Officer/Director and Hospital CEO, the Manager will work with the Group Marketing Director and hospital leadership team to implement marketing and communications activities that support service line growth and brand engagement for an assigned hospital.
The Marketing Manager plans, implements and manages all day-to-day marketing responsibilities that include, but are not limited to, coordination with internal and external agencies for integrated marketing campaigns, tailoring of content and collateral to hospital / market clinical services, management of events and seminars, etc. The Marketing Manager helps support development of content, applying advanced writing skills across multiple platforms (e.g. digital/website, social media, collateral, news media,) to create engagement within the community, and to entice usage among a targeted consumer base. This position collaborates with the Group marketing team to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, and brand positioning within the market. Participates in the planning, implementation and management of the hospital marketing budget. This position plans and prepares both customer and employee communication materials in alignment with hospital and group leadership. The Marketing Manager effectively engages with the community and key stakeholders to enhance the brand in the market place and translate the vision and mission of the hospital. This person should be a strong multi-tasker who is accustom to managing multiple projects simultaneously while working in a fast paced environment.
The position monitors activities for and ensures compliance with laws, government regulations, Joint Commission requirements and DMC/Tenet policies. As directed, implements external and internal audit recommendations. Ensures hospital departments achieve objectives for diversity of their suppliers.
1. Bachelorâ��s degree in Marketing, Communications, Business or relevant major required. Advanced degree in business or public sector equivalent, marketing/communications, or health related field preferred. 2. Five years of demonstrated progressive experience and responsibility for consumer-based marketing and communications with a strong understanding of the business needs and competitive challenges of the industry required. Years of experience relevant to health care industry preferred. Oversight of company websites a plus.
Primary Location: Detroit, Michigan
Facility: Detroit Medical Center Shared Services
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Internal Number: 2105019655
About Detroit Medical Center Shared Services
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.