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UC OFFICE OF THE PRESIDENT
At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California is being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good.
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University of California Press is one of the most forward-thinking scholarly publishers in the nation. For more than 125 years, it has championed work that influences public discourse and challenges the status quo in multiple fields of study. At a time of dramatic change for publishing and scholarship, we collaborate with scholars, librarians, authors, and students to stay ahead of today's knowledge demands and shape the future of publishing.
Reporting to the Sales & Marketing Director, the Director of Publicity at UC Press is responsible for creating, implementing and measuring the success of a comprehensive publicity and communications program. This position is responsible for planning, organizing, staffing, training, and managing all publicity and public relations functions to achieve visibility for UC Press authors, to build and maintain brand awareness with media, and to support revenue generation and growth for the books program via earned media efforts. This person will also be responsible for handling key titles each season.
Management & Leadership of Publicity Team: Develop a high-functioning publicity group by hiring, onboarding, managing, developing, and mentoring publicity staff in various career stages; define approaches to engage media and enhance UC Press authors through traditional and new media. Determine the relevant audiences and identify the appropriate pitch for publicity campaigns for trade and academic trade books each season in collaboration with the publicity team, with input from the marketing, sales, and acquisitions teams; determine the most effective mode of outreach, and best media/channels/systems to utilize. Manage the publicity assignments across the team for the UC Press trade and academic trade list (currently ~75 titles each year). Ensure UC Press publicity efforts and internal workflows are in line with current best practices. Define best practices for use of tools and technologies, including Cision, NetGalley, and, Edelweiss, etc.
Lead Publicist on Key Titles: Serve as the lead publicist for select titles with particular high-profile authors, of select importance for the Press, and/or high-revenue generating potential. Publicize 6-8 books each season. This includes executing all aspects of a publicity campaign, including managing author tours, booking national and local media, overseeing travel arrangements, and producing events. Working closely with authors on all aspects of publicity, including briefing authors for interviews and accompanying authors to publicity engagements. Strategize on media lists, creating press materials (full press kits, press releases, pitch & galley letters, author Q&A's, etc.), and pitching media.
Budget Management: Lead annual budgeting, goal setting, and planning (including annual objectives, criteria, and milestones). Work with publicity team and finance and accounting teams to ensure invoices are submitted and paid within a reasonable time frame; work to reconcile any discrepancies between vendors and accounting. Ensure that all expenses from the publicity team are submitted on time and are reflected in monthly financial statements.
External-Facing Communications and Public Relations: Represent UC Press on author and agent calls to pitch UC Press as a prestigious, progressive publisher. Work with publicity team to identify and manage author presence at high-profile events, such as book festivals, bookstore events, institutional events, and online events. Attend media calls throughout the US and the UK; collaborate with publicity team on who should attend calls and represent the Press at key meetings such as sales conferences, book festivals, event venues, and media events. Serve as the organization-wide point person for external-facing communications, including crisis communications, campaigns about the larger publishing program (including books, journals, the Foundation, and Open Access initiatives). Engage in conversations with the AUP community online and at events; represent UC Press in the larger academic community and publishing ecosystem. Assume oversight and/ or ownership for selected projects as determined.
Social Media Strategy and Execution: Work with the Assistant Director of Marketing to build the UC Press brand and profile within academic and general audiences, and build relationships with UC Press's online community. Utilize network of social media channels to maximize audience exposure for UC Press authors, titles, and publishing programs, incorporating new tools, outlets, technologies and best practices. Develop and expand capacity and facility of publicity team members with how social media can be used to enhance publicity efforts, with particular focus on instituting best practices.
Minimum 10 years' experience in publishing, including at least 8 years in publicity roles and a track record in meeting targets and objectives. Trade and/or academic publishing background a plus.
Knowledge of all aspects of trade publishing with an emphasis on publicity and marketing strategy and tactics.
Ability to travel regularly to domestic and international destinations on behalf of UC Press.
Knowledge and experience with corporate communications and demonstrated ability to ensure consistent and effective communication of brand identity.
Demonstrated previous success with pitching titles to top tier media outlets, building author platforms online, and enhancing publisher profiles is essential.
Strong project and people management & performance measurement skills.
Strong written and oral skills, and creative sensibility.
Exceptional verbal, written, and presentation skills.
Collegial, collaborative approach to developing working relationships with internal and external stakeholders.
Strong people management skills including demonstrated success with mentorship.
Demonstrated interpersonal skills to establish and maintain strong working relationships with a wide variety of internal and external stakeholders.
SALARY AND BENEFITS
Salary: Salary commensurate with experience.
Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging
HOW TO APPLY
Please be prepared to attach a cover letter and resume with your application.
APPLICATION REVIEW DATE
The first review date for this job is June 11, 2021. The position will be open until filled.
Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy
The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. EEO/AA Employer UC Nondiscrimination Policy
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About University of California Office of the President
The Office of the President is the systemwide headquarters of the University of California, managing its fiscal and business operations and supporting the academic and research missions across its campuses, labs and medical centers.