1. Works with the Director of Marketing and Promotion on organizational online marketing strategy. Participates in relevant staff meetings, including launches, marketing meetings and author/agent discussions, and contributes online marketing information and updates to executive reports, as needed. 2. Manages the production of multimedia content, including video, podcasts, online banner advertisements, and consumer e-newsletters, and accompanying supervision of the work of graphic and web designers, student interns, printers, video producers and photographers, among others. 3. Oversees the development of YUP web spaces as well as all marketing involved in the promotion of digital products. 4. Manages and develops website/blog content to deliver "Publisher's Voice" to various audiences, including consumer and media, and drives audience engagement, creating compelling story ideas and narratives, producing written content for both external and internal channels. 5. Oversees all North American social media outreach involved in both frontlist as well as select backlist, including the Press' course book program. 6. Manages online marketing campaigns for lead general interest frontlist titles, as well as key backlist. 7. Manages relationships with external media sources as well as internal key stakeholders, including editors, publicists, marketers, and others, with a clear understanding of stakeholder goals. Oversees monthly transatlantic digital marketing committee meetings, providing regular status updates to Executive Committee. 8. Advises authors on online marketing strategy, exhibiting a high degree of professionalism and judgment to align their online efforts with YUP's established digital channels. 9. Establishes timely and accurate metrics for online marketing programs/campaigns that enable YUP to focus on the largest return on investments. 10. Manages assigned budget to determine best allocation of online marketing resources across different promotion vehicles. 11. Develops and maintains regular contact with online media representatives in multiple disciplines, in coordination with the Press' Publicity Department. 12. Stays on top of trends and movements in the digital marketplace, through research, attendance at relevant conferences, and facilitation of relationships with others in the online marketing domain. 13. Serves as point person for University-related social media queries and coordination. 14. Investigates new business opportunities for the digital market. 15. May perform other duties as assigned.
Preferred Education: Bachelor's Degree. 5-7 years of experience in online marketing, book publishing, or public relations or a combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography, and video.
Preferred Education, Experience and Skills: Bachelor's Degree. 5-7 years of experience in online marketing, book publishing, or public relations or a combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography, and video.
Required Skill/ability 5: Genuine interest and knowledge of book publishing and the mission of Yale University Press, be highly creative with a strong aptitude for multitasking projects and tight deadlines and high attention to detail.
Posting Position Title: Online Marketing Manager
Required Skill/ability 3: An ability to write and edit compelling copy that resonates with intended audiences.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Online Marketing Manager, YUP
Required Skill/ability 1: Active user and contributor of social media networks, with experience managing online communities and a demonstrated sense of how to use social media and content marketing to promote and build a brand.
Required Skill/ability 4: Excellent written, verbal, and interpersonal communication skills for interacting with both internal stakeholders and external partners.
Required Skill/ability 2: Strong understanding of ROI-oriented online marketing and advertising models, with experience using social media management and analytical tools to yield actionable findings.
Bachelor's Degree in a related field and five years in online marketing, book publishing or public relations work experience or an equivalent combination of education and experience.
Internal Number: 65933BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.