The University of the Pacific is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of the Pacific is now accepting applications for the position of Senior Associate Athletics Director for External Operations.
University of the Pacific, established in 1851, was California's first chartered institution of higher learning. The University, is a private institution, located in Stockton, California. Pacific sponsors a 17-sport intercollegiate athletics program, which includes approximately 300 student-athletes.
The Department of Athletics seeks a Senior Associate Athletics Director for External Operations. Reporting to the Athletics Director, the Senior Associate Athletics Director for External Operations will be responsible for day-to-day oversight of various external units. In this role, the Senior Associate Athletics Director is responsible for leading our Athletics external facing operations to facilitate growth and increase revenue by developing partnerships, crafting marketing plans and strategies that will promote brand recognition and strategic revenue generation opportunities.
Key Duties & Responsibilities:
1. Digital, Creative & Brand Management: Responsible for implementing a comprehensive brand development strategy, while also maintaining high brand standards for all design, video, and social media.
Maximize visibility for sport programs in the marketplace.
Work in alignment with university marketing/communications to increase brand recognition and presence through print, web and social media.
Supervise all web streaming activities/content for online game broadcasts.
Oversee all Pacific Tigers branding decisions.
2. Marketing and Promotions:
Develop and implement innovative and sustainable marketing plans established to educate, inform, and attract target audiences, as well as evaluate the effectiveness of the programming.
Manage and coordinate promotional activities for athletic contests and related special events.
Manage advertising campaigns for print and electronic media.
Serve as the primary liaison with coaches and staff as well as campus partners to ensure that brand and marketing standards of the university and the athletics department are met and that projects are completed within budget and on time.
Work closely with Facilities & Events, Development and Alumni Relations.
3. Multi-Media & Sales:
Develop, implement and direct a corporate sponsorship, advertising, sales and event planning process with local, regional and national businesses.
Responsible for all sponsorship sales, activations and fulfillment.
Manage relationships with external partners in media and licensing.
4. Strategic Communication & Public Relations:
Create strategy for all external department communication including but not limited to press releases, direct email communications and social media.
Responsible for the presence, impact, and branding of www.pacifictigers.com and the management of all website content including web streaming, stats reporting and human-interest stories.
Lead, manage and strategically structure the communications department.
Support a culture of diversity, equity, and inclusion that reinforces the university’s commitment to DEI and demonstrates a commitment to working with a diverse staff and student body.
Work intentionally and collaboratively with athletics senior staff and other campus personnel to support the overall goals and objectives of Athletics and the University.
Lead and supervise personnel, providing guidance and support for direction and growth.
Ten (10) years of progressive experience in external operations in sport.
Bachelor’s degree in public relations, marketing or a related field.
More than ten (10+) years of experience in intercollegiate athletics and/or professional sports, specifically marketing, fan engagement and brand management.
Three (3) years of leadership experience.
Knowledge of data analytics used to drive social media, the fan experience and effective marketing and brand strategy.
Successful experience with revenue generation through sponsorship development, sales and fulfillment.
Knowledge and awareness of NCAA and West Coast Conference compliance requirements, rules and regulations.
Additional Salary Information: Exempt Position
Internal Number: 201302323P
About University of the Pacific
University of the Pacific's
Intercollegiate Athletics Mission Statement:
The mission of the University of the Pacific Intercollegiate Athletics Program is to facilitate the personal development and higher education of talented students, both men and women, through their active participation in a highly competitive, broad-based program at the NCAA Division I level. Intercollegiate Athletics is dedicated to providing its student-athletes with opportunities to fully experience the valuable lessons provided by athletics for self-discipline, competition, leadership and teamwork. The Athletics program, in its entirety, is committed to and will strive to be a program reflecting a model of excellence.
Pacific Intercollegiate Athletics shall direct its activities to encourage positive attitudes in student-athletes and motivate them to be the "best and brightest" in athletics achievement, academic development and moral character. the University of the Pacific considers intercollegiate athletics an integral part of the educational and developmental process of the complete student-athlete. Intercollegiate Athletics is committed to providing opportunities f...or its student-athletes to strive for excellence both academically and athletically. Through participation in intercollegiate athletics each athlete should:
- Develop a strong sense of pride, sportsmanship and personal integrity
- Experience the positive effect of team work, appreciation of diversity and strong sense of loyalty
- Recognize the benefits of hard work, patience and perseverance in both winning and losing
- Carry forth into the community the values gained from competitive experience and the academic opportunity provided to them by the University
University of the Pacific Intercollegiate Athletics believes that a strong athletics program generates enthusiasm and loyalty among the student body, stimulates strong interest and support from the alumni and increases public awareness of Pacific's athletic and academic achievements.