Media Relations Manager, Office of Strategic Communications Georgetown University
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Media Relations Manager, Office of Strategic Communications - Georgetown University
The Media Relations Manager promotes and protects Georgetown University through contact with media and related activities - for example, development and execution of proactive and responsive press strategies; creation and production of multifaceted campaigns for Georgetown news, programming, research, campaigns, events and other University efforts. Based in Washington, DC, this role has local, national and international impact. Reporting to the Senior Director for Strategic Communications, the Media Relations Manager has duties that include but are not limited to:
Create, implement and manage proactive media relations programming to generate positive coverage for Georgetown in local, national and international press
Direct a hometown news program to highlight student accomplishments, manage expert news tips online, provide regular analysis of university-wide media activities, serve on the University's emergency preparedness team; and design proactive communications efforts for university priorities such as research, interreligious dialogue and the Common Good
Cultivate ideas and relationships
Pitch ideas, research and events to media
Handle inquiries from print, broadcast and online media outlets; develop on tight deadline internal communications support tools such as fact sheets, Q&A documents and the like; seek creative ways to cultivate relationships with key faculty researchers and the news media; and provide counsel and serve as spokesperson as designated
Develop expertise related to media focused on topics and issues as assigned
Through ongoing research, analysis and relationship cultivation, provide guidance and/or direct assistance to colleagues on related public relations and communications strategies and efforts.
Manage and prioritize daily media inquiries
Manage all incoming campus press inquiries from student journalists to ensure coordinated response across the institution
Prepare briefings for senior university leaders, including provost and president, for interview opportunities with press
Strategic Communications Coordination, Client Consultation and Research:
Develop and write story ideas, press releases, news advisories, and tip sheets
Edit faculty op-eds and articles
Curate expert lists and directories
Work with colleagues to integrate and coordinate media relations with online, internal and external communications efforts
Contribute ideas for rich media and social media online content and, as assigned, write online news stories
Develop a strong working relationship with clients and a thorough understanding of their work in order to serve as their primary media relations liaison to the Office of Strategic Communications
Develop strategies that reach beyond traditional print media to incorporate use of video, web, social media and other resources is a key element of the position
Provide mentorship to staff in Office of Strategic Communications, including Strategic Communications Associate, Digital Media Associate and interns
Special Projects and Miscellaneous Functions
Manage and/or provide support on special projects for a variety of university-wide issues - as well as internal projects specific to the Office of Strategic Communications - as directed by the Senior Director for Strategic Communications or the Assistant Vice President for Strategic Communications
Manage rotating 24-hour on-call system for communications
Participate in university Emergency Response Team, and update media with university operating status during inclement weather
Perform administrative tasks as needed to support activities
Planning and Evaluation
Contribute to annual strategic communications plan for program areas
Evaluate results quarterly and annually and report on progress toward media relations goals
Bachelor's degree - preferably in communication, public relations, journalism or a related field
3 to 5 years of media relations experience, with increasing responsibility and at least 1 year as a spokesperson
A solid track record of media placements
Excellent written and verbal communications skills
Sound news judgment
Initiative, intellectual curiosity, and flexibility
Proven ability to work collaboratively across organizational units to ensure consistency in communications
Current Georgetown Employees:
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Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.