Associate - BlackRock Channel Marketing for Korea and Hong Kong
May 1, 2021
Description About this role Role Description: BlackRock is seeking a motivated individual to join the Marketing team in Hong Kong to lead and support the marketing initiatives for the Korea offshore distribution and institutional businesses and support the marketing activities for the Hong Kong institutional and private bank businesses. This individual will be based in HK and will report to the Head of Marketing for Hong Kong, Korea and AxJ Private Wealth. This individual will work closely with the manager to develop and execute marketing strategies and activities to support the growth of BlackRock client business in Korea and Hong Kong
Key Responsibilities: Korea marketing
Take ownership in the development and implementation of the marketing activities to support the growth of Korea institutional business, focusing especially on the alternatives investment capabilities. This will require working closely with key stakeholders within the institutional business team, investment teams, global content team, and the corporate communications team. In terms of the deliverables, this will involve delivering a number of initiatives such as translating, localizing, packaging and distributing thought leadership content (via different channels e.g. eDMs, events and webpage) relevant to local client interests, organizing local online and offline events, coordination of participation in industry events to boost brand recognition and promote key capabilities.
Create fund brochures and flyers, regular marketing collaterals and website content (in Korean) for local Korean distributors to support the offshore distribution business
Prepare annual updates for review with KOFIA, fund reporting and update activities in compliance with local regulatory requirements and statutory disclosures
Partner with regional Event team to organize BlackRock proprietary events in Korea (online and offline) and support regional events initiatives; showcasing BlackRock's thought leadership platform and investment capabilities
Work with the regional digital marketing team to maintain the Korea BlackRock webpage and drive online marketing strategy for Korea e.g. eDMs, keyword search, SEO
Act as liaison for media inquiries and work closely with corporate communications on all media requests
Manage and analyze the impact and success of marketing programmes to suggest and implement enhancements to future marketing campaigns. Able to make use of data to make informed decisions in optimizing marketing effectiveness across channels (including own media, paid media, online & offline) to maximize marketing ROI
Close monitoring and tracking of marketing budget vs actual spend in an efficient and responsible manner
Hong Kong marketing
Take ownership in the development and implementation of the marketing activities for the Hong Kong institutional business, partnering closely with key stakeholders within the Hong Kong institutional business team, investment teams, and regional and global content team to deliver initiatives to support business growth objectives. This will include adapting / curating and distributing thought leadership content relevant to local client needs, maintenance of the Hong Kong institutional webpage, organizing local online and offline events and participation in industry events to boost brand recognition and promote key capabilities.
Support in the execution of the marketing campaigns and activities specific to the private bank segment across multiple marketing disciplines including product promotion campaigns, event sponsorships, content and digital marketing
Associate level (at least 5 years of experience) with proven experience (marketing, corporate communication, product strategy) in the financial services industry; experience in asset management industry is preferred
Effective execution will require exquisite and persuasive writing skills, significant investment knowledge and understanding of the asset management industry and the ability to independently develop and articulate deep strategic insights
Ability to tell marketing 'stories' and craft marketing messages with flair via content and campaigns that will engage the target audience.
Strong verbal and written communication skill in English and Korean. Business fluency in Korean is a must.
Specific experience in digital marketing, content marketing, and social media preferred
Strong understanding of the investment management industry including investment products, client segments and the competitor landscape
Proven ability to manage multiple, determined stakeholders and effectively integrate input while maintaining project schedules and deadlines
Able to operate in a fast-paced environment with flexibility with regards to changes in strategy and project plans
Strong project management skills, including an ability to move projects forward in a complex environment
Creative thinker and able to deliver messages in an innovative and engaging manner
Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law. BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.