The Center on Global Energy Policy (CGEP) at Columbia SIPA seeks a Director of Communications. Reporting to the Executive Director, the Director of Communications will be the lead strategist for developing, articulating, and messaging CGEP, its research, events, experts and insights to internal and external audiences.
This multifaceted role will be instrumental in and a driving force for maintaining and raising the Centerâ€™s profile as a global leader in energy policy research, engagement and training of the next generation. The incumbentâ€™s communication and marketing efforts will need to showcase the Centerâ€™s core strengths and enhance its ability to enable public and private sector leaders to make more informed choices about the worldâ€™s most pressing energy issues.
The Director will support and contribute to culturally diverse and inclusive communications, reflected across CGEPâ€™s scholarship, work environment, and partnerships.
The Director of Communications is an integral part of all CGEP operations and must be exceptionally organized and capable of working with stakeholders across CGEP and the Columbia and international energy communities.
In alignment with senior CGEP leadership, lead the development and implementation of an integrated strategic communications plan to support CGEPâ€™s communications and engagement objectives, including external communications and content creation, digital and social media, media relations, event support, etc.
Determine strategies for public relations efforts. Plan, direct and oversee public relations and information programs designed to meet University and Center goals by deciding on content of public relations programs and determining the extent and parameters of public relations efforts needed for particular circumstances and subject matters. Identify and manage public relations consultants.
Establish metrics to evaluate the effectiveness of activities in achieving targeted goals. Perform research into audience demographics and devising strategies accordingly.
Lead and mentor staff in a growing communications department. Drive new communication initiatives forward including the digital transformation of the organization (new website, content management system, digital asset management, new digital products, etc.), policy education, and congressional and external affairs.
Represent the organization within Columbia University with regards to communications, particularly when interfacing with the communications departments of other schools, centers and institutes across Columbia.
Manage and develop relationships with key print, digital and broadcast media to promote and secure CGEP research, experts, events, programs and insights in top-tier outlets and stories.
Ensure organizational communication and brand consistency across all CGEP materials and communications. Set the tone and serve as key owner of the organization's website and social media presence. Write and edit content and oversee design and production of public-facing materials, including website pages and features, print materials, newsletters, social media content, op-eds, and other communications and marketing collateral.
Manage a third party consultant responsible for the production of CGEPâ€™s weekly podcast series.Supervise this contractor who will identify and secure top-tier guests, craft and release podcast announcements and social media content, ideate new channels for audience engagement, and explore new partnership opportunities.
Explore and develop new ways to strengthen CGEPâ€™s brand identity and engagement with key stakeholder audiences.
Build relationships and work collaboratively with University communications teams; ideate and pursue opportunities for partnership.
Manage relationships with key vendors for graphic design, marketing materials, website, podcast, etc.
Promote an inclusive and equitable environment for all students, faculty and staff. Lead with integrity and maintain the highest standards of confidentiality.
Assist in special projects.
Master's degree in relevant field (communications, journalism, public policy, etc.).
7-9 years of related experience developing and executing a comprehensive, strategic communications, media relations, or marketing division to advance an organization's mission, brand and goals.
Experience serving as part of senior leadership teams at past organizations.
Experience hiring and managing staff to build out a communications department from scratch.
Experience breaking down silos and incorporating strategic communications as a core function across all aspects of departmental operations.
Experience planning, writing, editing, and producing newsletters, press releases, reports, briefing memos, marketing collateral, and other print materials.
Experience managing digital elements of campaigns and initiatives, including website content, social media, and email management.
Experience pitching and securing media in top-tier print, digital and broadcast outlets and building relationships with beat reporters and editors.
Exceptional written, oral, interpersonal, and presentation skills.
Experience interacting effectively with senior leaders and international stakeholders.
Strong project management skills
Ability to work effectively under tight deadlines, multi-task, be self-reliant but also know when to ask questions.
Previous experience in the energy and/or environment sector.
Previous experience at an academic institution, think tank or research institution.
Website, graphic design, and coding experience.
Previous experience leading the implementation of a strategy to digitally transform an organization.
Established relationships with top-tier national and international media covering the energy, environment and climate, geopolitics, business and economics beats.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 514111
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