Position Rationale The communications/web specialist develops and manages all internal and external communication and marketing for the Department of Orthopedic Surgery across email, print, and digital platforms. The work is done across multiple health systems to promote the brand and mission of the department for the University.
Content Creation • Pitch, develop, write, and promote stories for and in collaboration with the Medical School’s communications team • Develop, write, and edit stories important to stakeholders for the biannual publication, Joint Venture, and organize its publication • Develop, write, and edit stories important to promote aspects of the missions of the department • Provide graphic design and copy-editing expertise in all aspects of communication and promotional items
Communications/Marketing • Manage internal and external marketing and communication across email, print, and digital platforms • Partner with all health system teams to develop and evaluate marketing efforts, create and update collateral, and provide project management and marketing support • Identify and organize conference and event presence to support marketing initiatives • Utilize Salesforce Marketing Cloud to craft and disseminate all internal and external communication, including newsletters, updates, and messaging from leadership • Ensure branding and messaging adheres to applicable brand and style guides • Maintain and develop the department’s website using Drupal • Create and organize video content to support key department goals • Develop content for social media platforms and monitor engagement • Create and maintain marketing collateral, including brochures, flyers, and booklets using Adobe Creative Suite
Content Management • Maintain departmental listservs • Provide communications/marketing updates to department leadership • Manage photographs, plaques, and awards as needed
The University of Minnesota offers a comprehensive benefits package including:
Competitive wages, paid holidays, vacation and sick leave
Low cost medical, dental, and pharmacy plans
Health care and dependent daycare flexible spending accounts
Excellent retirement plans with employer match
Disability and employer paid life insurance
Wellbeing program with reduced insurance premiums
Tuition reimbursement opportunities covering 75%-100% of eligible tuition
Student loan forgiveness opportunity
Opportunities for growth and promotion
Employee Assistance Program
For more information regarding benefits, please click here.
All required qualifications must be documented on application materials.
BA/BS plus at least two years of experience or a combination of related education and work experience to equal at least six years
Previous experience as a marketing or communications specialist or similar role
Previous experience with web content management systems, such as Drupal
Excellent verbal and written communication skills
Familiar with AP and Chicago style guides
Comfortable using Adobe Creative Suite and Salesforce Marketing Cloud
Previous experience in health care or academic environment.
Previous experience in Orthopedic Surgery specialty of health care.
Previous experience with media relations.
Previous experience working with multiple organizations and groups.
Internal Number: 340493
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.