We are seeking an experienced and social-media savvy producer with a strong portfolio in video and audio editing to assist the work of the Digital Engagement department at The New School.
The Digital Engagement group is part of The New School's Marketing and Communications department, and plays a critical role in elevating reputation, building advocacy, and supporting enrollment efforts for the university and its schools. As students spend more time online, and shift away from traditional marketing platforms in their college research process, the content produced by this hire will directly impact our relationships with prospective students and drive enrollment.
The Social Video Producer will assist in implementing multiple parts of the department's multi-platform social content strategy, but with a bias towards rapid response video production. Social media works on a cycle of hours and days, rather than months or semesters, so we expect this person to be able to work quickly and with a high standard. They should have a love of social media, and an ability to create content that's sensitive to the needs and expectations of our key audience. While this position requires a working knowledge of all the large social platforms, it will be heavily focused on platforms favored by prospective students, such as Instagram, YouTube, and TikTok.
This is a part-time role, expected to require 20-30 hours a week, with an occasional need for off-hours shoots on nights or weekends. This position will report to the Director of Digital Engagement.
The New School is strongly committed to diversity and inclusion in the workplace and particularly seeks applications from members of underrepresented groups, as well as candidates who share this commitment.
●Support enrollment and overall marketing goals by conceiving and creating content that connects with prospective and current students ●Execute projects at all stages, from pre-production through post, ensuring brand integrity of all final deliverables ●Assist in posting material across platforms, and customizing material for platforms as necessary ●Assist in organizing and maintaining university YouTube archive ●Maintain knowledge of trends and advances in digital media
●Proven track record of producing creative and/or editorial video ●Sensitive to the speed required for social content, with a healthy respect for deadlines ●Experience with Adobe Design programs such as Photoshop and Illustrator and film editing software such as Final Cut Pro ●Willingness to engage with a unique and diverse community and its concerns ●Excellent communication and interpersonal skills ●Ability to take feedback and work collaboratively
●Experience working with high-profile brands and influencers ●Experience working with academic or public-interest content ●Understanding of The New School's unique community and offerings
Internal Number: 19653
About The New School
The New School, a leading university in downtown New York City, offers degree and nondegree academic programs in design, the social sciences, the liberal arts, management, the arts, and media. Students benefit from small classes, superior resources, and renowned faculty members who practice what they teach. Continuing education courses and public programs place the university at the center of New York’s cultural and intellectual life.