Position Overview: The Senior Communications Specialist position serves as the School of Kinesiology’s primary communicator with audiences from a variety of backgrounds, communities, and identities.. The Senior Communications Specialist is a communications and marketing generalist who is responsible for developing and executing an annual strategic communications and marketing plan for Kinesiology. The plan will support Kinesiology goals and provide integration with CEHD marketing plans and initiatives. This position actively supports and advances the University’s commitment to equity, diversity, and inclusion.
Responsibilities: Website Management (25%)
Lead website content strategy, including writing and posting inclusive, accessible web content, and collaborating with the CEHD Dean’s Office when department sites need to be created or redesigned.
Implement strategies to drive website traffic.
Manage website writing tone and voice, and implement governance standards to ensure content is up-to-date.
Monitor web traffic and adjust content strategy as needed to maximize audience engagement.
Maintain research websites.
Marketing & Branding (25%)
Effectively communicate to undergraduate and graduate student audiences from a variety of backgrounds, identities, and abilities. This includes regular market research/analysis to ensure communications strategies are best serving the audience.
Implement the department's strategic communications plan. Collaborate with School leadership to regularly update strategies and tactics to promote the department's degree programs and meet enrollment and recruitment goals. Strategies and tactics may include developing key messages, writing marketing content (email, web, print, social media), collaborating with CEHD’s graphic designer to develop print marketing materials, and more.
Ensure that the Kinesiology marketing strategy includes multiple touch points to cultivate potential students and help them toward an enrollment decision.
Manage Kinesiology brand, including overseeing the implementation of brand standards, supporting and advancing CEHD’s commitment to diversity, equity, and inclusion,and managing writing tone and voice to ensure integration with CEHD and the University.
Develop marketing campaigns, as needed, to promote Kinesiology public events or commercial activities.
Evaluate marketing activities to determine effectiveness.
Internal Communications & Media Relations (25%)
In collaboration with University Relations, work to actively showcase and promote Kinesiology’s research and scholarship. This may include developing key messages, story mining, developing media relations materials, answering media requests, and pitching proactive news stories.
Work with Kinesiology leaders to create greater visibility for the department’s thought leadership. This may include working with faculty to develop and place opinion pieces, drafting articles for trade journals, or supporting faculty in the preparation of conference materials.
Push Kinesiology news to other Kinesiology, CEHD, and University internal and external communications channels to extend its reach to diverse audiences.
Manage internal communications, such as Kinesiology’s Weekly Wire, news blog, bulletin boards, digital signage, and emails.
Attend and take photos at select Kinesiology events for media relations and marketing purposes.
Compile and report media relations metrics.
Planning & Project Management (10%)
Working with the Director of the School of Kinesiology, develop a comprehensive yearly strategic communications and marketing plan for the department to support Kinesiology objectives. The plan will include a situation analysis, objectives, audiences, key messages, strategies, tactics, and measurement.
Consult with committees and work groups in the department to define target audiences and develop communications strategies and tactics. Provide leadership in these areas, based on ongoing awareness and knowledge of best practices.
Contribute to the College-wide editorial calendar.
Review the Kinesiology social media presence and make recommendations for social media strategy.
Manage Kinesiology social media channels.
Communications Metrics (5%)
Monitor and compile department communications and marketing metrics.
Use data and analytics to inform and finesse strategy.
Solicit feedback from current and prospective audiences to refine communication and branding strategies.
BA/BS plus at least four years of experience.
Bachelor’s or Master’s degree in Communications or related field.
6-8 years of experience in marketing and communications, preferably in a higher education or public relations agency setting.
Communications experience in the well being, health, or sports industries.
Experience with web applications, such as Dreamweaver, WordPress, Drupal 8.
Demonstrated understanding of content strategy and website governance.
Experience with HTML, CSS, and RSS feeds.
Proven ability to manage multiple and simultaneous projects and activities, prioritize tasks, and meet deadlines.
Strong interpersonal skills and the ability to work both independently and collaboratively and to build consensus with diverse groups of people.
Strong verbal and written communication skills, demonstrating exceptional writing skills for a variety of audiences.
Internal Number: 340361
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.