Application must be completed in one sitting. At the time of completing the application, please upload the following:
Please provide social media handles for accounts managed
In support of the university’s strategic plan, the social media administrator oversees execution of innovative content to engage audiences and ensures consistent delivery of strategic messaging. This role is responsible for creating, coordinating and executing social media campaigns in addition to content generation and channel monitoring. This position is a key contributor to both external and internal communications.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
Develops and manages Lindenwood’s social media communication strategies in coordination with various departments and university strategic initiatives
Maintains responsibility for Lindenwood’s brand and communication across social media and digital platforms
Monitors all social media platforms for appropriate content and executes updates as needed
Develops and maintains a comprehensive and proactive social media use policy and agreement database utilized by all employees and approved social media platform administrators
Identifies and evaluates emerging technologies and industry best practices
Brainstorms new and creative strategies for fueling social engagement and increasing reach
Executes internal communication initiatives including, but not limited to, employee newsletters and large-scale email communications
Supports the mission of the university and serves as an ambassador of the Q2 culture of service excellence
Models, supports and holds others accountable to the university’s values – excellence, dedication, integrity, creativity and teamwork
Communication, Teamwork and Collaboration
Develops training materials as well as provides social media coaching and training for faculty and staff
Oversees campus-wide social media advisory committee formed to make recommendations and provide strategic guidance for secondary social media channels
Collaborates with and frequently leads internal teams tasked with key projects, including digital initiative and project management support and engagement initiatives for special events
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training and experience will be considered. Additional requirements may be designated by position.
Bachelor’s degree in communications, public relations, digital communications, marketing or related field
Minimum of 3 years’ experience in social media management or digital communications
Master’s degree preferred
Knowledge, Skills and Abilities – May be representative, but not all inclusive, of the knowledge, skills and abilities necessary to perform this job competently.
Demonstrated ability to work effectively with individuals from diverse communities and cultures
Experience in identifying key trends and delivering social media content that is timely, relevant and on-brand
Excellent written, verbal and interpersonal communication skills
Ability to establish and maintain effective relationships with students, faculty, staff, alumni and community and media partners
Highly organized with ability to multi-task
Excellent project management and problem-solving skills
Ability to use good judgment and think critically
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.
General office setting
Occasional night and weekend work
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Ability to work effectively at a computer for up to eight hours daily
Ability to sit for extended periods of time
Regular attendance is a necessary and essential function
Adequately mobile to welcome media partners and give tours of campus grounds, buildings and facilities as needed
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
Lindenwood University, often referred to as Lindenwood or LU, is a private, coeducational, liberal arts university located in St. Charles, Missouri. Founded in 1827 by George Sibley and Mary Easton Sibley, it is the second oldest higher-education institution west of the Mississippi River and since 1990 the fastest growing university in the Midwest. The University offers more than 120 undergraduate and graduate degree programs to more than 16,000 students a year through values-centered programs that lead to development of the whole person. Lindenwood is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.