The Communications Manager provides professional, high-caliber communications services and brand management for Harvard University Housing and its operational units. Working closely with the HUH senior leadership team, the Communications Manager defines communications strategies, setting and implementing plans in support of that strategy; crafts and manages communications related to a variety of activities and processes associated with HUH's services and in support of various organizational and institutional goals across a variety of channels and platforms, ensuring a consistency of message, tone and voice. Represents the department, servicing as the principal point of contact for internal and external constituencies. Works in conjunction with Campus Services Communications, Harvard Public Affairs and Communications (HPAC) and other University departments as necessary in the timely response to urgent, nuanced, and occasionally sensitive organizational concerns or press inquiries. Works collaboratively and efficiently with stakeholders, teams, and colleagues but also independently with minimal supervision in an environment of multiple and sometimes competing priorities; anticipates and resolves problems; providing updates to Managing Director and unit leaders as appropriate.
The Communications Manager has responsibility for all marketing, branding, and communication activities for Harvard University Housing, including but not limited to the following:
Communicate and interact regularly with University officials, faculty, staff, and students, external organizations, and the public on a variety of matters, including providing information and specific responses to urgent and sensitive issues. Serve as a principle source of information as a representative of the senior management team and may handle emergency communications, requiring judgment and prompt decision-making.
Act as HUH liaison with Harvard Public Affairs and Communications to ensure appropriateness of content and timing of communications as needed and engage when communications to applicants/residents may be sensitive.
Work with Leasing, Operations, GCP, and Faculty Real Estate Services on communications to residents, applicants, and the wider Harvard community.
Create and issue scheduled, templated and ad-hoc communications to residents and applicants regarding key activities, leasing deadlines, policy changes, seasonal events, etc.
Create and manage a calendar of communications with the various professional schools regarding the opening of the annual leasing season, sublets, admit day webinars, etc.
Work with Leasing and Operations to craft responses to tenant complaints when necessary.
Internal (HUH) Communications
Craft internal communications as needed, including updates from HUH or University leadership, organizational changes, policy updates, staffing changes, employee surveys, etc.
Provide talking points for internal teams regarding substantive policy changes.
Create, manage, and maintain HUH contact list, organizational chart and departmental overviews, descriptions, and briefing data.
Develop and enact time-limited or project-based communication plans as needed to support temporary policy changes, sublet kits, capital projects or initiatives impacting residents, etc.
Manage all aspects of creating resident welcome materials, reviewing, and updating periodically to ensure visual appeal and usefulness.
Create content for topic-specific webinars; run training sessions for the participating HUH staff members
Market University owned or sponsored properties and external service partnerships, working with Harvard Public and Community Affairs if and as necessary.
Market HUH housing information via webinars, postings on school websites, admit flyers, etc.
Use Survey Monkey, Qualtrics or similar software to design, administer, and analyze annual and ad-hoc resident and staff surveys.
Create and manage content for the public facing web site and other digital presence as required.
Collaborate with Business Systems Manager and colleagues from Harvard University IT in periodic site upgrades
Ensure all collateral and materials are consistent with defined brand standards.
Coordinate and manage photo shoots, video walkthroughs and efforts to feature HUH properties and services
Ensure that signage and print materials adhere to brand standards, manage procurement and distribution of materials.
Understanding of and adherence to accessibility requirements for presentations and HUH's digital presence.
Participate in the Campus Services communications team meetings to collaborate on Campus Services programs and communications.
Participate in leasing team meetings to understand and respond to changing policies, etc.
Respond on behalf of HUH to requests for building access, floor plans, and other information by students, faculty, and others.
Liaise with other University departments such as Transportation Services, the Property Information Resource Center, the graduate schools, Dining Services, HPAC, the Trademark Office, Health Services, Sustainability, to ensure accuracy of HUH materials.
Collaborate with senior staff to create presentations for organizational purposes.
Work with partner organizations on special projects.
Participate in cross-team collaborations as needed.
Salary Grade: 057
Union: 00 - Non Union, Exempt or Temporary
BA in communications or related field required with 5+ years of related experience. Must have excellent written and verbal communication skills and demonstrated editing experience.
Must be able to work with a diverse population across all levels of the organization; must be able to manage multiple responsibilities, set priorities, take initiative, juggle priorities, and meet deadlines. Must have demonstrated experience managing detailed complex and nuanced communications across a variety of media and platforms. Knowledge of marketing principles and experience with real estate leasing and management highly desirable. Experience managing an organizational social media presence is a plus, as is experience with graphic design. Experience in higher ed or navigating similarly complex institutions also a plus.
Technology Skills: Must be highly proficient in the Microsoft Office software suite (i.e.Word, Excel, Access, PowerPoint, Outlook, Teams), and have demonstrated experience with webinar creation and strong working knowledge of Zoom, Drupal, Qualtrics, Constant Contact, Survey Monkey and similar tools and applications.
Emergency Status Designation: Critical
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 53828BR
About Harvard University Campus Services
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.