The Broward County Board of County Commissioners is seeking qualified candidates for GFLCVB VP (Greater Fort Lauderdale Convention & Visitors Bureau VP).
Broward County’s Greater Fort Lauderdale Convention & Visitors Bureau (Visit Lauderdale) is seeking an experience marketing leader to advance GFLCVB’s mission through strategic advertising, branding campaigns, public relations, and targeted destination marketing. This highly visible position requires the ideal candidate to possess a high degree of motivation, professionalism, integrity, and excellent communication skills. This position reports to the President/CEO.
This position is responsible for a team of in-house marketing and communications staff focused on promoting the GFLCVB brand. Ability to build and maintain a marketing/communications team and provide strategic leadership is critical to success in this position. Implementing effective deployment, establishing and achieving goals, and empowering staff through leadership and support are necessary abilities for the successful candidate. The effective candidate will have a history of a supportive, team-focused, self-starting attitude towards leadership.
The Senior Vice President of Marketing and Communications is responsible for working with executive management to develop an annual marketing and communications plan that executes on the strategic plan and generates visitation to Broward County. Ability to work cooperatively with other team members is key to the success of this position; it will work closely with the leadership of the GFLCVB to develop marketing that induces visitation and spending through group sales, sports sales, global trade development, leisure tourism, multicultural tourism, LGBT+ tourism, and niche markets.
This position is key to involving community members in the GFLCVB mission. The Senior Vice President of Marketing and Communications will be an integral part of Marketing Advisory Council meetings to solicit feedback and direction. The successful candidate will have a history of building and maintaining relationships with hoteliers, attractions, dining, retail, and community leaders.
The GFLCVB utilizes marketing, public relations, website, promotional item fulfillment, and other agencies to plan, develop, and place advertising and public relations campaigns. This position is responsible for the team that manages the productivity and oversight of these contracts. The successful candidate will have proven experience working successfully with outside agencies to produce effective campaigns that drive results.
Destination marketing is a dynamic function; the appropriate candidate will be willing and able to adapt to and implement changes to the marketing efforts of the GFLCVB.
This position will assist in various emergency functions as-assigned before, during, and after a disaster. This includes, but is not limited to, working at the Broward County Emergency Operations Center during a hurricane.
Oversees and manages all aspects of convention, group and/or leisure sales efforts, including personnel, initiatives, and marketing efforts in one of the following areas: marketing/communications, tourism sales, multicultural tourism, sports development, LGBT tourism, or film/music/entertainment.
Works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
DUTIES AND RESPONSIBILITIES:
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Supervises the daily operation of the department including all sales, service and support personnel.
Develops and coordinates long and short term, group and/or leisure sales and marketing strategies for all territories; designs and prepares annual group and/or leisure sales marketing plan and department budget.
Provides senior leadership in bid formulation, preparation, presentation and execution for major destination citywide groups, events and festivals.
Manages major departmental goals; makes business decisions regarding sales territory assignment, penetration and focused deployment and performance goals.
Designs and coordinates travel and promotional activities plan using responsible financial practices ensuring achievement of room night goals through participation at sales missions, destination previews, trade shows and events.
Maintains effective relationships with local and non-local industry hotel and business leaders and industry-wide organizations promoting Greater Fort Lauderdale as a meetings destination and as a meeting industry advocate; provides direction for ideal market channel strategies and messaging for advertising, marketing and public relations efforts in alignment with domestic and international sales activity plans.
Represents the destination at regional, national and international level at industry and client events; provides input to the communications team, public relations, advertising agency and media buyer regarding conventions and meetings trends, needs and messaging.
Conceptualizes and coordinates client destination preview trips with local businesses and hotels, and specialty branded client events in conjunction with industry events or trade shows.
Directs research for marketing plan, reporting data for industry and performance, and compilation and distribution to industry and key stakeholders.
Conducts interviews with meetings and conventions trade and general press regarding Broward convention, group and/or leisure sales business.
Oversees and manages all aspects of convention, group and/or leisure sales efforts, personnel, agency initiatives, and marketing efforts.
Performs related work as assigned.
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.
Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.
Unavoidable Hazards (Work Environment)
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.
Americans with Disabilities Act (ADA) Compliance
Broward County is an Equal Opportunity Employer. The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with the Professional Standards/Human Rights Section.
Emergency Management Responsibilities
During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.
County-wide Employee Responsibilities
All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.
BROWARD COUNTY IS AN EQUAL OPPORTUNITY EMPLOYER AND PROVIDER OF SERVICES
Requires a Bachelor's degree from an accredited college or university with major coursework in business, marketing, hotel, restaurant and tourism or closely related field.
Requires six (6) years in hotel/tourism marketing or closely related experience.
Special Certifications and Licenses Required
Internal Number: 1406335
About Broward County Board of County Commissioners
Created by the Board of Broward County Commissioners in 1987, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is a governmental agency funded by a portion of the tax on hotel rooms. The staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination.