Responsible for defining, developing, directing, and evaluating the overall vision of the Booth Advancement teamâ™s marketing and communications strategy.
Develops and consistently evaluates a sustainable and proactive communications strategy and activation plan for each of Booth Advancementâ™s seven primary partners (Alumni Relations, Annual Fund, Donor Relations, Events, Global Advancement, Leadership Engagement and Initiatives, and Principal and Major Gifts).
Manages a team of professional marketing and communication staff responsible for marketing of events, programs, and special initiatives primarily within Booth Advancement, and also select projects within Booth and the broader University.
Oversees teams original content development, email communication strategies and deployment, social media strategies, and leadership communication along with web strategies and maintenance.
Leads the development, execution, and evaluation of Boothâ™s campaign communications plan.
Collaborates regularly and intentionally, and serves as the primary point of contact with Booth Marketing, University ARD Communications, University Communications, and other Booth and University partners.
Consistently evaluates the overall and individual team marketing and communication strategies to ensure they remain aligned with both annual and long-term goals.
Plans, develops, designs and implements strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
May develop departmental priorities, allocates resources, and determines project direction in line with established priorities.
Performs other related work as needed.
Bachelorâ™s degree in communications, marketing, or business.
Minimum eight years of progressive growth and direct experience in a marketing/communications position in higher education or Booth Advancement.
Proven experience developing, leading, and motivating a team.
Demonstrated experience working with both internal and external partners.
Working knowledge in a campaign, managing campaign communications and strategy.
Background working in, or strong knowledge of, CRM, CFP, and email marketing platforms.
Comfortable working in a fast-paced, deadline-driven, highly collaborative environment.
Outstanding interpersonal, presentation, and communications skills, characterized by the ability to listen, speak, and write well, with a strong commitment to customer service.
Self-motivated and work well with and through others.
Manage confidential information with discretion and tact.
Cover Letter (required)
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Internal Number: JR10576
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