This new position will report to Nexus. This individual’s work will be informed by the College’s diversity and enrollment goals and priorities, which will be set by the Associate Dean for Graduate and Professional Education (ADGPE) in consultation with the Dean and with graduate education stakeholders. These goals and priorities will be relayed to Nexus by the ADGPE. It will be the responsibility of the Graduate Education Marketing Specialist to implement strategies that achieve these critical goals and priorities.

We are seeking a skilled marketing and communications professional who is highly motivated, creative and goal oriented. This individual will work in a team environment and must have a collaborative working style, be responsive to the needs of a diverse community of stakeholders, and be able to effectively leverage existing resources. Major deliverables for this position includes:

• Incorporating CoE graduate education diversity and enrollment goals and priorities, as set by the ADGPE, into the development and execution of comprehensive plans and marketing campaigns for multiple academic years.
• Identifying prospective audiences and generating a new database of prospective student leads for engineering graduate education.
• Establishing a marketing pipeline with prospective students to increase applications and matriculations.
•  Nurture engineering graduate education in collaboration with Department graduate coordinators and central student support services.
• Creating primary market research tools and metrics to identify and assess market demand for new programs / portfolios (e.g. online surveys, focus groups & interviews, and data standards).
• Conducting market research, writing reports, and coordinating external market research projects (if needed) to identify emerging trends and student / industry demand for engineering education.

Overview

Market Research Analysis (35%)

• Conduct targeted, project-based research, and analysis to use for strategic and data-driven decision-making to identify emerging trends and student/industry demand for engineering graduate education
• Analyze market trends through a provided analysis platform (e.g.Burning Glass) to generate data-driven insights
• Review historical performance of markets, identifying future market trends and projections, deliver insights, and assess the impact on future market performance
• Create primary market research tools and metrics to identify and assess market demands for new programs/portfolios (e.g. online surveys, in-depth interviews, focus groups, and other research activities)
• Provide the metrics and information necessary to evaluate and refine strategic plans for new engineering education opportunities
• Compile research data and write market survey reports with findings, recommendations, and an executive summary

• Develop comprehensive plans for creating materials and executing marketing campaigns for engineering graduate recruitment and admissions cycles, incorporating CoE graduate education diversity and enrollment goals and priorities
• Develop strategic messaging to increase enrollments from specific learner audiences
• Create content for a variety of marketing channels to reach CoE alumni, prospective learners, industry, government, and other audiences
• Write content for CoE websites and other internal communication channels

Client Relations and Lead Generation (30%)

• Identify prospective audiences and generate a new database of prospective student leads for engineering graduate and professional education
• Establish a marketing pipeline with prospective students from Minority-Serving Institutions, Women-Serving Institutions, and identity-based student and professional groups to boost application submission and matriculation
• Nurture engineering graduate education leads systematically and in collaboration with department graduate coordinators and central student support services

• Bachelor’s degree in marketing, communications, business, English, information, technology, journalism, higher education, or a related field
• Five years of professional market research, tools, methodologies or data analytics experience
• Demonstrated ability to analyze data and interpret results
• Experience writing reports and crafting long- and short-form descriptive copy
• Experience with research regarding media best practices
• Demonstrated ability to develop and execute marketing campaigns
• Proficiency in writing, editing, research, and critical thinking skills
• Demonstrated ability to tailor tone and marketing message across various media platforms
• Demonstrated ability to multitask, learn rapidly and thrive in a fast paced environment
• High degree of self-motivation and ability to work independently under tight deadlines

• An advanced degree in marketing, communications, business, English, information, technology, journalism, or a related field
• Experience working in an academic environment
• Experience working as part of a larger marketing team