GENERAL STATEMENT OF JOB

Plans, organizes, and directs tourism advertising, promotions, creative, media buying, communications and public relations, visitor services, events and partnerships.

SPECIFIC DUTIES AND RESPONSIBILITIES

ESSENTIAL JOB FUNCTIONS

Manages personnel functions including, but not limited to, recommending selection, assignment, scheduling, interviewing, hiring, evaluation and discipline of direct staff.

Supervises and provides direction and training to assigned staff.

Develops and implements the annual marketing plan and budget which includes strategies for paid, owned, earned and shared media.

Develops and implements a strategic content and communications plan to advance the destination’s identity, broaden awareness of its programs and priorities, and increase the visibility of its programs across key audiences.

Demonstrates and communicates knowledge of product information: marketing initiatives, market research, brand strategy, and opportunities that will influence the brand.

Creates marketing strategies that will cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, key influencers and partner organizations.

Develops and manages the annual media relations budget as it pertains to local, regional, national and international media outreach initiatives.

Manages media procurement and oversight of media activities including securing insertion orders and monthly billing approval.

Works with local stakeholders including hotels, attractions, restaurants, retailers, civic and service organizations regarding media familiarization tours and media missions.

Cultivates productive working relationships with tourism partners and community entities such as local community groups, governments, attractions, events, and Chambers.

Works in partnership with the agency to identify potential new opportunities and develop plans and action steps to be instituted, managed and measured.

Acts as liaison with media and local government agencies.

Provides planning and leadership to marketing, communications, and visitor information staff.

Fosters a team that will cultivate and execute new concepts, channels and partnerships to position the organization as an innovative leader in the tourism industry.

Analyzes campaign results and market trends and recommends changes to strategies based on analysis and feedback. Takes calculated risks based on data-driven analytics.

Prepares and present reports as needed.

Must be able to meet work schedule and attendance standards, including evenings and weekends and out-of-town travel.

Performs related duties as required.