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The Market Research Analyst oversees all phases of market research and analysis in support of marketing communications initiatives. This position works closely with the marketing and enrollment teams across the University in providing and evaluating data and trends to inform enrollment opportunities, industry partnerships, marketing investments, and content optimization.
Duties and Responsibilities: (Essential Duties) - Develop and execute research protocols to optimize student recruitment, with the Office of Marketing and Communications and undergraduate and graduate enrollment/recruitment teams. - Conduct and analyze market research/data at the institutional and program level, as needed, to determine opportunities for growth and optimization. - Conduct desktop research, as needed, on competitors and peers and higher education and other industry trends. - Develop research proposals to evaluate the health of the University brand, including awareness, perception and favorability among internal and external audiences. - Serve as a primary point of contact for external market research firms and external marketing tools (e.g., Burning Glass), as needed. - Facilitate focus groups aimed at helping the University better understand the behavior of key audiences. - Identify and propose opportunities to improve marketing effectiveness through better audience segmentation and processes. - Track and evaluate the success of Marketing Communications efforts using Google Analytics and marketing automation tools. - Deliver relevant reporting on KPIs for the Marketing Communications division to the VPMC - Provide ongoing collaboration with internal clients to identify marketing opportunities for exploration.
Secondary Duties: - Along with the Marketing Analyst, develop and maintain models to support ad/campaign performance tracking. - Along with the Marketing Analyst, provides technical support and guidance with respect to the University’s supported marketing systems.
Minimum Qualifications - Bachelor’s degree in marketing, statistics or another analytical field of study. - At least 3+ years of experience with a marketing automation platform and a CRM. - At least 3+ years of experience in market research, with experience in both primary and secondary research. - Demonstrated experience navigating complex system integrations. - Superior analytic skills, including experience with data analysis, reporting and predicting modeling. - Excellent oral and written communication skills and ability to translate research findings so they may be easily understood.
Preferred Qualifications - Master’s degree in business, marketing, market research, data analytics or a related field. - Experience working in higher education. - Experience working in or with a major comprehensive market research firm, particularly in higher education.
The position may require long periods spent in front of a computer. - In addition, weekend and after hours work may be required.
About Saint Joseph's University
For over 160 years, Saint Joseph’s University has been engaging men and women in a rigorous Jesuit education that empowers them to become leaders in their industries and communities. An expansive liberal arts curriculum that serves as a foundation for all students, combined with programs tailored to meet the needs of complex and evolving fields prepare students for all of their post-graduate pursuits. As a Jesuit institution, guided by a faith that promotes justice, Saint Joseph’s University educates for a higher purpose; service is central to the Jesuit identity, and students are expected to improve the common good by utilizing their skills and knowledge to promote tolerance, compassion and social justice.