Bachelor's degree in Marketing, Communications or a related field. Three years of experience in marketing and communications, specifically email and social media. Experience with email marketing systems and website management. Ability to write public relations and marketing content. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.
Nature & Purpose of Position/Usual Duties:
Creates, manages, and executes digital marketing campaigns using marketing and social media platforms.
Primary Responsibilities (Staff Positions Only):
Creates, manages, and executes marketing campaigns using email marketing and social media platforms. Develops, monitors, and updates behavior-based marketing messages for a range of University-related marketing, alumni relations, constituent, and development (fundraising) messaging. Serves as gatekeeper and scheduler for outbound messaging. Serves as the expert on University email processes. Works in close partnership with cross-functional teams including marketing and communications director, creative services staff, University stakeholders, University Advancement staff and other colleges. Works with vendors for installation of software and services associated with the email platform, implementation and testing. Oversees data analysis, reporting, and business intelligence. Oversees optimization and A/B testing for continuous improvement. Plans, coordinates, monitors, and evaluates programs to include e-mail marketing, campaign scheduling and records management. Assist Assistant Director of Marketing with managing social media platforms and creating innovative social media campaigns. Analyze social media metrics to improve effectiveness to target audiences. Works to promote social media best practices to the University community through presentations to departments, individuals and divisions. Write and edit content for emails, social media, and websites. Update website content as needed using University's Content Management System. Performs other related duties as assigned.
Internal Number: 25950
About Sam Houston State University
For more than 140 years, Sam Houston State University (SHSU) has been preparing students for meaningful lives of achievement. Its motto, "The measure of a Life is its Service," echoes across SHSU's eight colleges and beyond campus through student research, creative endeavors, service learning, volunteering and more. SHSU is an inclusive institution whose mission is to provide high quality education, scholarship, and service to student and to regional, state, national and international constituencies.
SHSU offers over 90 bachelor degree programs, over 55 masters and 11 doctoral programs, including the nation’s first PhD in Forensic Science, SHSU offers an exceptional college experience. SHSU is classified as a "Doctoral Research University" by the Carnegie Commission on Higher Education. The Chronicle of Higher Education named Sam Houston State University among the nation's best universities to work for in nine consecutive years "Great Colleges to Work For" survey results.
SHSU is a university that thinks big but feels small. With a student population of over 21,500 students, SHSU prides itself with creating a close community. Located in the "piney wood" region of East Texas,... Huntsville is less than an hour's drive north of Houston, which enables the university community to maintain a small town atmosphere with easy access to the nation's fourth largest metropolitan area.
Sam Houston State University is an Equal Employment Opportunity/Affirmative Action Plan Employer and Smoke/Drug-Free Workplace.
A member of The Texas State University System