SUMMARY:       

The Director provides strategic and operational direction and leadership for a results-oriented admission program and staff, including marketing and communication strategies, that achieve both the annual and long-range strategic enrollment management goals.

RESPONSIBILITIES:

• Recruitment Strategy: Lead the development, design, and implementation of a comprehensive strategic enrollment and recruitment plan to build a prospective student pool which produces a high yield of applicants and matriculating students and ensures attainment of recruitment goals. Utilize research and information technologies in conducting market analysis and forecasting, as well as developing new markets. Ensure the strategic use of institutional and other aid as a strategic tool in meeting enrollment growth and net tuition revenue goals.
• Management: Build, maintain, and motivate a knowledgeable, effective results-oriented recruitment team that projects an attitude and atmosphere of hospitality, integrity, and customer service. Develop and foster relationships with a diverse campus community; create and nurture external community relationships. Prepare and manage a department budget which reflects recruitment priorities.
• Marketing Strategies: Develop and execute effective marketing communication plan (including student search, print and electronic publications, web, and social media) for prospective students and their families in collaboration with the institution’s PR & Marketing Office.
• Database Management: Leverage the customer relationship management (CRM) strategies. Oversee data integrity and create strategies to maximize contact with prospective students. Analyze statistical information to assist in assessing recruitment strategies.
• Reporting Responsibilities: Develop and maintain analytics to track effectiveness of recruiting initiatives and strategies that make data-informed decisions. Report timely and accurately to the VP for Enrollment on departmental progress and accomplishments.
• Other Administrative Duties: Give direction and oversight to various administrative tasks. Serve as Designated School Official (DSO) for managing student immigration. Serve on campus committees as appropriate and beneficial to recruitment work. Provide consultation and advice to the VP and campus leadership regarding enrollment leadership, direction, policy, and management oversight to the entire admission efforts of the university. Represent the institution at national and regional professional meetings. Other duties as assigned.