Under limited supervision, this position assists in executing strategies developed by the Public Relations department to build and strengthen the College’s presence and brand. The position plays a crucial role in developing the overall messaging of internal and external communications. This position helps to oversee guidelines and policies for messaging, and provides quality control for communications programs. The position manages internal and external communication directives provided by the Director of Public Relations, supporting communications, marketing, fundraising and overall College strategic objectives. This position requires strong written communication skills, a self-starter and an idea generator who can collaborate well and lead with informal authority. Essential Duties and Responsibilities: • Coordinates and posts original, engaging and branded content across MCCC social media channels and all media formats. • Develops editorial calendars for social content. • Produces metrics to measure success of social media campaigns. • Listens across social media platforms for students needing to connect with admissions or advising staff and helps them to do so. • Coordinates with the owners of social media accounts affiliated with the College and communicates best practices and branding strategies. • Gathers material for and writes news stories, blogs and articles about College events, institutional and faculty achievements, student and alumni success stories, timely educational issues, program development and more. • Maintains communication with journalists across multiple platforms, including Twitter, Facebook, and discussion forums; stays abreast of evolving public relations strategies regarding social media and news distribution. • Monitors media and tracks results from news releases and communication initiatives. • Manages the College’s email marketing and communications platform, creating email templates, assisting in developing campaigns, drafting messaging content, distributing messages and analyzing results. • Assists in drafting and distributing news releases and facilitates media/photo interviews. Pitches stories for distribution/publication. • Edits event stories, publications copy. Contributes stories and photos to websites and publications. • Attends college-sponsored events and either photographs or manages photographers to capture appropriate images based on the College’s strategic messaging. • Builds and fosters collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, programs, etc. • Delivers quality customer services to both internal and external constituents in a professional, helpful and courteous manner. • This position requires a flexible schedule including evening and weekend hours and may require travel. • Performs other related duties as assigned
Education and/or Experience: Minimum: • Bachelor’s degree and 3 to 5 years of experience or equivalent combination of education and experience in communications, journalism, marketing or public relations. • Two years professional experience writing and editing content for social media platforms Demonstration of excellent writing ability. • Excellent computer skills including Microsoft Office and Internet search proficiency. • Strong familiarity with social media platforms, and a drive to stay current with online communications trends. . • Ability to maintain sensitivity, understanding and respect for a diverse academic environment, inclusive of students, faculty, and staff of varying social, economic, cultural, ideological, and ethnic backgrounds. • Demonstrated ability to work with short deadlines, manage multiple tasks simultaneously.
Internal Number: S-0184-2020
About Mercer County Community College
"As a community college faculty, we believe that...our students deserve a high-quality education that challenges them to acquire new knowledge and skills, test their accustomed ideas, and achieve competitive excellence. All of our students, regardless of where they find themselves when they come to us, deserve a caring, creative, and engaged pedagogy that helps them achieve their goals, and which cultivates lifelong learning and a passion to understand themselves and the world. We believe that we must create a college community that engages students in civic life and prepares them to fully participate in our democracy. We are responsible and accountable for giving our students? work our respect and critical evaluation, for holding students to the highest ethical standards, and for providing effective feedback that encourages our students to grow.
MCCC is an equal opportunity employer.
Under the “New Jersey First Act”, effective September 1, 2011 newly hired Mercer employees may be required to live in New Jersey or to move to the state within one year of taking a position. Failure to comply with this residency requirement shall render the person unqualified to continue emplo...yment in their position.
In compliance with Title IX requirements, Mercer County Community College does not discriminate on the basis of sex in its education programs and activities.
TITLE IX COORDINATOR
The college’s Title IX Coordinator oversees compliance with all aspects of the sex/gender harassment, discrimination and misconduct policy. Questions and complaints regarding Title IX may be directed to the Title IX Coordinator or the Office of Civil Rights at the following locations and or contact information.
Elizabeth Mizerek, MSN, RN, FN-CSA, CNE, CEN, CPEN, FAEN
Interim Title IX Coordinator
Mercer County Community College
1200 Old Trenton Rd. - MS 125
West Windsor, NJ 08550
Phone: (609) 570-3526 Email: firstname.lastname@example.org
Individuals experiencing harassment or discrimination also always have the right to file a formal grievance with the government authorities:
Office for Civil Rights
U.S. Department of Education
32 Old Slip, 26th Floor
New York, NY 10005-2500
Telephone: (646) 428-3800
Facsimile: (646) 428-3843