As a global leader in industrial automation and digital transformation, Rockwell Automation is at the forefront of innovation - expanding human possibility by making the world more intelligent, more connected and more productive.
To deliver on our mission, we need bright, creative minds to join us -- the makers, the forward thinkers, the problem solvers. That's where you come in.
We need an enthusiastic and highly organized Content Strategist to lead and execute the creation and distribution of digital content across our various channels that are designed to showcase our employer brand or deliver an optimal employee experience. This content will come to life on our career site, social media channels and even internal channels so we can engage and activate our employees around our initiatives.
In this role, you'll leverage content to attract and nurture high-caliber talent and engage new hires early on to create a lasting impression. The ideal candidate needs strong writing, organizational and analytical skills and know how to apply data analytics to personalize and optimize content.
What you'll do
Let's craft and tell great stories about our company, our culture and our people. We need someone with a strong work ethic who can lead, design, and maintain a variety of projects ranging from creative recruitment marketing campaigns to inspiring new hire communications. No two days are ever the same.
Your responsibilities include:
Designing and managing an effective content marketing strategy
Creating and managing an editorial calendar
Writing, editing and/or refining copy intended for multiple channels
Managing our social media channels and communities
Reviewing and reporting on analytics for campaigns, our career site and social media activities
Optimizing and leveraging previously created content
Collaborating with other teams, including Marketing, Internal Communications and others
In this role, you'll collaborate and partner with the filmmaker-storyteller on our team to design compelling content for all of our channels.
Skills You Need
Strong writing, storytelling and strategizing skills to be able to successfully create and manage projects that resonate with our different audiences
Deep understanding of content marketing
Ability to understand and empathize with our audience, our people - what motivates them, what makes them click, what gets them excited and what compels them to take action
Knowledge of key creative/production processes across content, print, digital, experiential, etc.
Ability to analyze the data and effectiveness of campaigns with knowledge of what to include in reports showcasing insights
Experience with marketing technology #LI-AO1
Internal Number: 2721730
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.