This position will serve as the Digital Editor for Cornell Cooperative Extension Association of Essex County and under the supervision of the Agriculture Resource Educator will assist with marketing and communications digital outreach efforts for the Adirondack Harvest and Farm to Institution programs, events and activities. This position will work in collaboration with other CCE Essex staff to increase local food access through the creation of educational content designed to reach consumers, wholesale buyers, and funding agencies. This position will assist with the development of marketing, outreach and communication strategies and will promote events and activities through mostly digital means. This position will provide administrative support to help farm businesses diversify their income streams, increasing direct to consumer sales and expanding wholesale capability to restaurants, institutions, and more as identified. This position will increase the web presence and visibility of the Adirondack Harvest interactive website, as well as design and write impactful content for the website blog and other programs, events and activities as identified.
IMPORTANT INFORMATION FOR APPLICANTS:
PLEASE READ BEFORE APPLYING
All applicants must apply online by close of day on November 30, 2020 to be considered for this position. All applicants must complete an online application, which includes: cover letter, resume and three (3) references.
All External Applicants (including applicants currently employed by Cornell Cooperative Extension in Associations other than the Association advertising this career opportunity) must submit his/her application materials via the "APPLY" button located within this job posting.
All Internal Applicants (current employees working for the Association advertising this career opportunity) must apply online via his/her Workday account, which may be accessed here: http://workday.cornell.edu/.
Please contact Laurie Davis, Association Administrator at 518-962-4810 with questions.
This position is a full-time non-exempt position - 100% FTE, 37.5 hours per week. The hourly rate for this position is $20.00. This position, based on eligibility, offers a comprehensive benefit package, to include: health and dental insurance, retirement, vacation, sick and personal leave.
Associate's Degree in a field directly relating to marketing/public affairs or Equivalent Education (High School Diploma/GED and one (1) year transferable program/functional experience).
Experience relevant to the role of the position.
Ability to meet travel requirements associated with this position.
Ability to work flexible hours which may include evenings and/or weekends, as appropriate.
Proven experience in digital marketing and communication.
Experience with event development and management.
Experience working with community organizations and agencies.
Strong interpersonal skills with proven ability to work effectively with advisory boards and committees, community and funding partners.
Demonstrated strong ability to utilize a variety of marketing channels to effectively target outreach for fundraisers and other events.
Demonstrated ability to write a marketing plan, and have effective marketing practices.
Demonstrated ability to effectively participate in professional team efforts.
Demonstrated ability to relate effectively to co-workers, advisors, community and professional leaders.
Demonstrated ability and willingness to work with diverse audiences and maintain cultural sensitivity.
Demonstrated ability to communicate effectively through oral, written and visual means.
Demonstrated ability to utilize computer technologies for educational and communication purposes (i.e. Internet, Microsoft Office Suite, etc).
Direction - 5%
Provide moderately complex administrative tasks in planning for communication and marketing strategies for the Association's Adirondack Harvest programs, events and activities through public relation initiatives and networking/collaborating with government, economic, educational, family development and financial organizations.
Assist in planning effective strategic external and internal communication efforts and marketing efforts to reach target audiences and meet program objectives.
Make recommendations to the Adirondack Harvest program staff for strengthening and improving marketing plans.
Plan mass media efforts and utilize good marketing strategies to generate appropriate public image and messaging.
Assist in the planning of events and activities for Adirondack Harvest (AH) and Farm to Institution (F2I) programs.
Assist in the planning of information campaigns, disseminating information on AH programs, classes, events and services for the purpose of stimulating interest and participation.
Identify customer needs for marketing and planning purposes.
Research methods to measure impacts and collaborate with staff to create a strategic plan to satisfy grant goals and next steps.
Management - 30%
Provide moderately complex administrative management support to the overall organization.
Assist in monitoring program to ensure that events and activities conform to policies, meet objectives of the Association and are research-based.
Assist with monitoring program financial status to ensure compliance with contract requirements, and adherence to Association strategies/Plan of Work.
Assist in solving problems and resolving conflicts that arise in the program utilizing established policies and procedures.
Provide low complexity administrative management of established educational program goals.
Provide low complexity administrative tasks in guiding the implementation of the communications budget.
Provide the Association with program related information to assist the budget development process.
Ensure all marketing efforts for AH and F2I programs, classes and upcoming events are current and displayed within AH and on social media (i.e. Facebook).
Coordination/Operation - 60%
Maintain communication with constituents and the community through variety of methods such as newsletters, e-mails, social media, website postings and content.
Under the guidance of the Agriculture Resource Educator, serve as liaison with community organizations for marketing and communications.
Coordinate and implement events and activities for AH and F2I Programs.
Work with the AH staff and stakeholders to continuously improve the functionality and SEO optimization of the interactive AH website.
Create online promotions that improves website and social media visibility.
Support member AH profiles to improve web impacts.
Assist in creating and editing short promotional videos.
Analyze, track, and report impacts of programming and web projects.
Work with staff to build on collaborations with key organizations that work with tourism, marketing, and local food in the region in order to reach established goals.
Research and implement ways to facilitate marketing from small farms to distributors and local institutions in collaboration with staff.
Design a marketing and outreach digital strategy to link with and inform key institutional buyers about how and why to purchase local.
Highlight improvements in local food access for citizens across the food system through marketing efforts as well as by tracking new local food purchasing by restaurants, stores, and institutions across the Essex County region.
Create distinct, one-page impact reports for the Essex County Board of Supervisors.
Provide information as requested to assist with preparation of reports, impact statements, and success stories on program progress and accomplishments for funders, advisory committees, Board and others as necessary.
This position may require the transport of program materials and resources in performing position responsibilities.
Professional Improvement and Other Duties as Assigned - 5%
In cooperation with Supervisor and/or Executive Director, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountabilities and to address changes in programming and association priorities.
Collaborate in activities that are in general support of Cornell Cooperative Extension including but not limited to attendance at staff meetings, timely reporting of expenses, working with other staff, and other duties as assigned.
Health and Safety - Applied to all duties and functions.
Support the association to maintain a safe working environment.
Be familiar and strive to follow any applicable federal, state, local regulations, association health and safety policy/procedure/requirement and standard.
Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
EEO/EPO and Policy - Applied to all duties and functions.
Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
Be aware of, and adhere to, established Cornell Cooperative Extension Association of Essex County policies and procedures.
Contribute to the overall success of the organization by performing all assigned duties in a professional, timely, and accurate manner.
Equal Opportunity Employment
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities.
Association Communication Coordinator
Pay Rate Type:
Number of Openings:
Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.
Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.
Internal Number: WDR-00024243
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