Senior Communication Specialist 5382BR Marketing and Communications University Communications
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band:
Detailed Job Description Within the Division of Marketing and Communications, University Communications is the primary source of RIT news and information, helping the university's students, faculty and staff gain local, national and global recognition.
The Senior Communication Specialist will research, develop, report, write, and promote RIT stories for the purposes of raising RIT's global reputation. Using the PESO media model (paid, earned, shared, owned), the stories will be amplified in a variety of communication platforms.
The Senior Communication Specialist will build and maintain relationships with key internal constituents with assigned areas of coverage, (E.g., Colleges, university divisions and institutes). They will contribute news articles and content to the university's digital and print outlets and media (owned content), as well as pitch stories to local, regional, national, and trade journals for external media coverage (earned media). They will also amplify coverage via social media.
Major Responsibilities include but are not limited to:
Cultivate sources from assigned areas of coverage to enhance reputation and visibility. Provide regular contact with key constituents, including deans, directors and faculty. Develop, report, write, and promote RIT stories and content to a wide range of media (internal and external) and targeted audiences. Contribute news articles for internal outlets, including News & Events Daily, The University Magazine, and the President's Annual Report. Meet overall communication needs of assigned areas of coverage. Create annual plan of work with supervisor.
Respond to media inquiries regarding assigned areas of coverage. Build relationships with outside media and pitch to local, regional, and national outlets.
Manage multiple unplanned projects (duties as assigned). For example, promoting RIT's Brick City Homecoming weekend, Imagine RIT: Innovation and Creativity Festival, and RIT's commencement. Occasional work is required off hours (night and weekends) to meet with constituents.
Participate as a key player in university crisis communications plan, administering various duties, consistent with university policy and protocol and as directed by the Chief Communications Officer/Public Information Officer.
Actively participate in university social media channels.
Required Minimum Qualifications
A minimum of 3-5 years in media or public relations.
Excellent reporting, writing, and editing skills. This includes various form of writing for Web, social media, print and overall integrated marketing and communications.
Proficient and knowledgeable in social media.
Good communication (verbal and written) and customer service skills
Must know how to plan and manage multiple projects
Required Application Documents
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the Great Colleges to Work For. RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .