DEPARTMENT: Digital Marketing & Communications SUPERVISOR: Senior Director Digital Marketing & Communications HOURS: Monday through Friday 9-5, with evening, holiday, and weekend social media monitoring. GRADE/SALARY RANGE: 4
The Assistant Director for Social Media is an integral member of the College’s marketing and enrollment strategy team. They also play a pivotal role in crisis communications. The Assistant Director is responsible for creating, implementing, and fine-tuning Molloy College’s social media strategy across multiple platforms; working with data tools to measure and increase audience engagement on those platforms and pivot based on data results; and maintaining consistency of voice, visual signature, and editorial standards of engagement across social media platforms. Social listening is an important aspect of monitoring and supporting the efforts above. The Assistant Director manages, advises and supports the College president’s accounts
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and implement platform-specific strategies to increase Molloy College’s presence across Instagram, Facebook, Twitter, Snapchat and LinkedIn, as well as emerging, relevant social media sites, such as TikTok, with a focus on follower growth, engagement, and click-through
Guide and educate internal social media teams, including strategic communications, marketing, public relations, admissions, alumni, student life, athletics, administrative and academic departments in social media trends and best practices. Conduct hands-on social media classes
Researches, analyzes, monitors and evaluates social media marketing effectiveness, reporting results to appropriate higher levels of administration
Monitors Google Analytics, Social Media Management & Social Analytics Platforms for insights to campaign performance.
Social Listening, Brand, Crisis and Reputation Management - monitor social media conversations, identify prevailing sentiment and areas of concern. Develop and execute strategies to enhance reputation and manage negative conversations and ratings on social media platforms, review sites, and other digital forums.
Play key role in developing thought leadership regarding social media platforms for the College's president, senior leadership and faculty.
DESIRED MINIMUM QUALIFICATIONS
Microsoft Excel, Outlook, PowerPoint, Word
Web Development - Basic HTML is a plus Statistical Software –
Google Analytics/Social Analytics Social Scheduling - Sprout Social, Hootsuite or similar
Demonstrated understanding of digital accessibility
5-8 years’ experience
Supervises work of student, including planning, assigning, scheduling and reviewing work, ensuring quality standards. Is responsible for hiring, terminating, training and developing, reviewing performance and administering correction action for students. Plans organizational structure and job content
TOOLS AND EQUIPMENT USED
Desktop computer, including spreadsheet and word processing software; copy machine; fax machine, printers, and scanners.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately quiet.
The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
Molloy College, an independent, Catholic college, rooted in the Dominican tradition of study, spirituality, service and community, is committed to academic excellence with respect for each person. Through transformative education, Molloy promotes a lifelong search for truth and the development of ethical leadership.
All Molloy College employees are expected to display an understanding of and a commitment to the College's mission and core values; foster relationships with a spirit of inclusivity, compassion and respect; appreciate and celebrate differences and support a welcoming and hospitable environment that is responsive and helpful to all members of the Molloy community and beyond.
Women, minorities, persons with disabilities and veterans are encouraged to apply.
About Molloy College
Molloy College, an independent, Catholic college rooted in the Dominican tradition of study, spirituality, service and community, is committed to academic excellence with respect for each person. Through transformative education, Molloy promotes a lifelong search for truth and the development of ethical leadership.