Communication Planning, Global Communication, Media Relations
Spoonflower’s mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper and home decor, such as bedding and table linens. Many of the designers who use Spoonflower to create products also use it to sell their artwork, making Spoonflower the world’s largest marketplace of surface designs. The community of designers and shoppers who make up Spoonflower is central to what we do. Our goal is to continue to expand the reach of Spoonflower’s services internationally, and, more generally, to expand the opportunities available for individuals to express themselves through color, pattern and personalization. At Spoonflower, creativity, customer-focus, resourcefulness, authenticity, fun and trust are the core values of our workplace. Our team is full of creative, multitalented individuals who embody -- like our customers -- a DIY ethic and an embrace of hard work. We offer team members competitive benefits, support of continuing education, the chance to learn new skills and to move within the company, and a dynamic and flexible company culture.
The Director, Public Relations serves as the lead on internal, external and executive communications; media, analysts and stakeholder relations as well as brand management to the Spoonflower organization.
The Director, Public Relations role is responsible for developing and managing a cohesive communications strategy that advances Spoonflower’s position among its key audiences globally. The Director, Public Relations will partner with the executive team to design and implement organizational messaging and consistent, effective branding across all internal and external touchpoints. They will proactively build relationships with the media and analysts to create awareness of Spoonflower and drive digital and print coverage. Reporting to the Chief Revenue Officer, the Director, Public Relations will also work directly with the CEO and SVP of Brand Marketing as well as cross-functional marketing team members to develop and execute the Corporate & Brand Communications Plan. This role will also work closely and proactively with program staff to ensure the flow of two-way internal communication across all departments and functions.
Develop and execute global media outreach strategy and comprehensive communications plans in support of organizational objectives and program priorities.
Create an integrated approach for proactive media relations to promote key business priorities each quarter, complete with success metrics that allow for iteration and improvement.
Ensure that all internal and external communications - publications, media relations, websites, letters of importance and events - are cohesive, on brand, and are engaging Spoonflower’s core audiences.
Partner with channel managers and SVP of Brand Marketing to ensure copywriting for the website, email and content has synergy with the brand voice and persona.
Develop and manage relationships with applicable industry/media representatives and proactively outreach to drive coverage of Spoonflower’s business.
Identify customer evangelists and lead efforts to secure and promote customer profiles.
Research key stakeholders and influencers and develop appropriate engagement plans.
Develop and implement external proactive and reactive communications and reputation management plans across the globe.
Manage day to day issues (as they arise) in partnership with internal team members, including preparing statements, talking points and Q&A, and ensuring that program staff are adequately prepared to speak with media.
Partner with the CEO as needed for preparing any external or internal communications, delivering external presentations, or preparing materials for the Board of Directors.
Support the CEO in creating a leadership communications strategy to effectively position the members of the executive team as thought leaders and spokespeople on topics and in venues that are relevant to its business and employees.
Support the CEO with investor relationships and relevant communication strategies.
Write speeches, case studies, blog posts, editorials, etc. as needed.
Manage, prioritize, distribute and resolve all inbound press inquiries.
Execute processes to capture member feedback and the measurement of the effectiveness of brand's communications activities, adjusting plans accordingly.
Collaborate with the local community relations team to shape executive visibility and thought leadership with regional and local tech community. Research and develop a speakers bureau; craft speaking topics and work to secure speaking opportunities for the executive team at relevant events.
Experience connecting with teams remotely
Experience building relationships with external stakeholders
Other Skills and Abilities: In addition to the above, the following may also be required of the successful candidate:
Excellent organizational skills.
Excellent attention to detail.
Continuous performance improvement to promote quality.
The use of good judgment and good interpersonal communication skills.
Well-developed analytical and problem-solving skills.
Ability to work harmoniously and effectively with others as part of a team.
A self-starter who desires to show ownership and commitment to the job.
Ability to exercise confidentiality and discretion
10+ years of experience in public relations/corporate communications, including management experience with proven staff mentorship and development expertise.
Proven writing and oral communication skills, ability to persuade and build consensus with internal and external stakeholders.
Demonstrated understanding of external news and media outlets/channels and how to navigate them.
Experience performing communication needs assessments (with key stakeholder analysis) to align communications with the goals of the business and define audiences to be addressed.
Experience developing communication content tailored to the specific medium and audience requirements (e.g., emails, speeches, scripts, press releases, talking points, web sites, briefing packets, preparation materials, backgrounders, training decks).
Demonstrated experience building effective relationships with senior management.
Proven track record of effectively directing and supervising internal teams, outside agencies and consultants.
Proven ability to effectively manage budget.
If you're interested in joining Spoonflower, please send a cover letter, telling us what inspires you about Spoonflower and why you think you are perfect for our team. We are as interested in knowing who you are as we are in knowing what you can do. Applications without a cover letter will not be considered.
We look forward to hearing from you!
To all agencies: Please, no phone calls or emails to any employee of Spoonflower, Inc. about this job posting. All resumes submitted by search firms/employment agencies to any employee at Spoonflower, Inc. via-email, the internet or in any form and/or method will be deemed the sole property of Spoonflower, Inc. unless such search firms/employment agencies were engaged by Spoonflower, Inc. for this requisition and a valid agreement with Spoonflower, Inc. is in place. In the event a candidate who was submitted outside of the Spoonflower, Inc. agency engagement process is hired, no fee or payment of any kind will be paid.
To qualify for employment at Spoonflower, Inc., applicants must be legally authorized to work in the United States and should not require, now or in the future, sponsorship for employment visa status. Spoonflower is committed to a policy of Equal Employment Opportunity. All qualified applicants are considered for employment without regard to race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, sexual orientation, marital status, age, physical or mental disability, protected veteran or military status, genetic information, or any legally recognized protected basis under federal, state or local laws, regulation or ordinances.
Spoonflower is a global marketplace connecting makers and consumers with artists worldwide. The company’s on-demand digital printing platform has revolutionized the textile industry in its development of an eco-friendly, sustainable and scalable manufacturing process. With Spoonflower, consumers can either design their own patterns on premium fabric, wallpaper and home goods or shop from the world’s largest marketplace of over 1.8 million designs from independent artists. Today, millions of individuals use Spoonflower to express their personal style and power their entrepreneurial spirit.