Associate Vice President – Brand, Marketing, and Creative Services
The Associate Vice President (AVP) of Brand, Marketing and Creative Services is responsible for conceptualizing and developing long range, strategically driven, marketing, brand and marketing communication plans for the MaineHealth system. Reporting to the Chief Marketing and Communication Officer, you will proactively identify and promote service lines and programs that will enhance MaineHealth and its member’s image among key audiences.
In this role, you will take the lead in:
Developing a marketing effort that is aligned with the system and member strategic plan and service line business plans, anchored by comprehensive market research that describes the competitive environment, customer needs, and organizational strengths.
Marketing the strengths of the organization to physicians and other referral sources.
Working closely with service line administrators, member organizations, and the planning department, this role will bring the subject expertise necessary to brand, package, and present the services and programs of MaineHealth members to the market.
Bachelor's degree required, Masters preferred with an emphasis in marketing, communications, journalism, public relations or related field preferred.
A minimum of 10 - 15 years of progressive experience in marketing, planning, communications, public relations, market research, or equivalent combination of education, training, and/or experience in a healthcare setting. Project/process management, account management, or related capabilities a plus.
10 plus years supervisory experience required.
Incumbent must have analytical skills and creative experience necessary to address targeted messages to a variety of audiences.
Strong oral communications skills, including the ability communicate effectively with others and to speak in public, listen effectively, interview and gather pertinent information from sources at all levels in the medical center, and work with varying levels of staff.
Able to work well under pressure and to manage multiple projects simultaneously.
Must be flexible and adaptable to unexpected changes.
MaineHealth is a not-for-profit family of high-quality providers and health care organizations committed to the health and well-being of the communities and people we serve. As the largest health care organization in Maine and a leading health care provider serving northern New Hampshire, MaineHealth is recognized as one of the nation’s top integrated health care delivery networks.
The city of Portland is located on the beautiful coast of Maine, on a peninsula that juts out into Casco Bay. The mountains of western Maine are just 45 minutes away by car, and Boston is less than a two-hour drive away. So whether your preference is hiking or skiing; biking or walking; sunbathing or sailing; museums; concerts or plays; you won't have far to go to find it in Portland. Maine also has some of the best high schools and colleges in the nation, according to U.S. News & World Report's annual ranking, many within close proximity to Portland.
MaineHealth values diversity and is an Equal Opportunity/Affirmative Action employer. Federal and state laws prohibit discrimination in employment because of race, color, national origin, religion, age, sex, sexual orientation, disability or veteran status.