Media Relations, Public Relations, Writing/Editing
4 Year Degree
Position Description: Penn Medicine's Communications Department is looking for a Press Officer
Working as part of a team of media relations professionals and other Communications staff and with limited supervision, the Press Officer writes and distributes internal and external communications materials and generates media placements in regional and national media outlets on advances in clinical care and biomedical research and health care innovation efforts underway at Penn Medicine.
Key areas of responsibility include: •Maintains consistent contact with appropriate members of the Penn Medicine community (including senior leadership and members of the faculty) to track and execute media-worthy activities in assigned beat areas. •Forges and maintains relationships with influential members of the media to monitor and respond to their interests and needs and leverage Penn Medicine news opportunities. •Writes press releases, blog posts, and news articles for internal publications to promote high-profile institutional news and happenings. •Secures placement of news stories about Penn Medicine faculty and research in the regional and national print, broadcast, and online media, on both a proactive and reactive basis. •Conceptualizes and collaborates on online and social media dissemination of information – including video and photo assets – to the press and various health care constituencies and the public. •Works closely with colleagues in Marketing and Development to cross-promote institutional priorities.
Minimum Requirements: Minimum Degree Requirements and Experience Required: • Bachelor’s degree in English, Journalism or Communications or biological/health sciences required • At least five (5) years of experience required. Experience must be in public relations/communications/journalism or a combination of communications plus science/medicine experience at a professional level; or a Master’s degree with at least two (2) yearsof experience in public relations/communications/journalism. • Health care experience preferred. • Experience placing or writing stories in the regional/national media. • Experience using social media and multimedia storytelling platforms.
Skill Requirements: • Experience working with advocacy and professional associations preferred. • Experience working in a complex, highly matrixed environment preferred. • Demonstrate an understanding of the principles and practice of biomedical research and clinical care preferred. • Experience in translating technical information into language accessible by media and the lay public. • Must be flexible and work well under pressure. • Works well with others and is a self-starter.
About University of Pennsylvania Health System
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