Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 40 hours per week.
Department Name/Job Location:
This position is in the Department of Surgery/Information Systems. The position is located at the Mid Campus Center. This position is for the Medical School Campus.
Social media communications have the potential to inform, engage and inspire. Social media platforms such as Facebook, YouTube, Flickr, Wikipedia and many others offer unique opportunities to connect and communicate with people across the globe. Washington University School of Medicine supports the use of social media initiatives that seek to share and support its educational, research and clinical missions. Members of the WUSM community are asked to be professional, confidential, technically secure, and transparent of their identity in all communications on behalf of the School of Medicine and University. A key ingredient in Washington University School of Medicine’s digital identity is the content chosen to represent the organization. The Social Media Coordinator will work with the leadership team in the Office of Medical Public Affairs to develop messages and content in concert with the School of Medicine’s communications objectives.
PRIMARY DUTIES AND RESPONSIBILITIES:
Write, edit and maintain content for social media outlets for the School of Medicine; engage in iterative content writing process, negotiating input and revisions from multiple subject matter experts; manage the flow of pre-approved photographs, tweets, video, events and information from our office to the WUSM/WUSTL community; engage in positive discussion about the School of Medicine. Work with other staff as members of a multidisciplinary team who each contribute to excellence in web-based communications at WUSM.
Monitor conversations about the School of Medicine on social media outlets/channels.
Devise and execute methods to engage the WUSM community in social media efforts; evaluate existing content and recommend options for sourcing new content; identify new outlets and audiences for content from WUSM and make recommendations to the leadership of Medical Public Affairs about the treatment and methodology for the use of social media.
Serve as an expert on and resource for writing for the web, particularly for social media outlets; work with staff in various departments to ensure content design is user-centric and consistent in style, format and quality; uphold and encourage content quality standards; lead in the development and implementation of best practices, style guides and writing/editing standards for social media communications.
Participate in the Social Media Policy Workgroup for the School of Medicine and attend the University’s Social Media monthly meetings.
Assist Medical Public Affairs leadership team with the training of staff and site setup for social media endeavors around the School of Medicine.
Maintain a log of all social media initiatives and content managers related to the School of Medicine.
Perform other duties as assigned by the Executive Director for Creative Services & Marketing Communications and the Web Communications Manager.
Bachelor's degree in English, Journalism, Communications or Marketing, with a mastery of writing for the web.
Extensive familiarity with social networks (Facebook, Twitter, blogs, YouTube) and emerging technologies (including mobile), Internet culture and etiquette.
At least two years of experience with the development, editing and optimization of content for digital communications, preferably within the health or higher education industries.
At least two years of direct experience in a health care setting.
Familiarity with HootSuite and monitoring systems for social media initiatives.
The ideal candidate will have at least one year of experience with content creation for, and monitoring of, multiple social media channels for an organization.
Excellent writing, verbal and organizational skills.
Ability to manage multiple tasks of varying degrees of complexity and to work well as part of a team.
Experience with content tagging and search engine optimization and search engine marketing practices.
Expert level of attention to detail.
Possess a fascination with digital, interactive media.
Ability to work well with faculty, administration and staff in a matrix organization.
Ability to interpret academic subjects related to medicine and health care to lay audiences.
Excellent presentation and interpersonal skills.
A commitment to work within the university’s established organizational structure.
A commitment to independent higher education, in general, and to Washington University, in particular.
Applicant Special Instructions:
Ability to travel to and from client meetings at the School of Medicine; travel to on- and off-campus locations as needed, per client requirements.
The hiring range for this position is $44,054 - $56,139 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.