The Communications Specialist for the BCBSM Cardiovascular Consortium (BMC2) will develop and operationalize a comprehensive internal and external organizational communications strategy to drive continuous quality improvement and optimized patient care.
BMC2 is a collaborative consortium of health care providers in the State of Michigan comprised of 3 statewide quality improvement projects:
A prospective multicenter statewide registry of all percutaneous coronary interventions performed across Michigan (BMC2-PCI).
A prospective, longitudinal multicenter statewide registry of vascular surgeries and carotid interventions (BMC2-VS).
Michigan TAVR, a structural heart quality improvement initiative operated in collaboration with the Michigan Society of Thoracic and Cardiovascular Surgeons.
BMC2 is a learning network that brings together teams across multiple hospitals in the State to improve quality of care and patient outcomes. All projects collect, audit and organize data and report procedural variables and outcomes to individual operators and institutions. In addition, the collaborative has been at the forefront of creating new standards in the cardiovascular care.
This role will develop a communications strategy to better engage and support BMC2 partners (internal) and disseminate BMC2 work more broadly (external), and then operationalize that strategy through a variety of communications activities. Effective communications within the BMC2 network are critical to disseminating data that can be readily understood and applied by collaborating hospitals, which in turn will improve outcomes for patients in Michigan. In addition, BMC2 can serve as a model for other entities seeking to improve patient care, making external communications about our processes, best practices, and successes valuable. This role will also support the dissemination of research and quality improvement initiatives to the broader scientific community by supporting development of professional presentations and peer-reviewed publications.
Successful candidates will possess excellent written and verbal communication skills, impeccable copywriting and copy-editing abilities, demonstrated knowledge and proficiency with communications technologies, understanding of copywriting, graphic design, layout, and publishing, innovative thinking, understanding of effective communication principles, and a positive attitude.
Establish a multi-channel communications strategy and executes programs to deliver communications objectives throughout the organization.
Streamline and improve readability and accessibility of data reports provided to sites.
Prepare and manage all communications material (digital and print), including internal and public web content, social media, webinars, and newsletters.
Support presentation and publication of BMC2 outcomes and related research.
Develop brand voice and maintain brand integrity across all platforms.
Manage media relations and develop contacts with media members, influencers, and community leaders.
Track engagement across various platforms and make data-driven decisions.
Manage presence at in-person and virtual industry events, trade shows, and conferences.
Associate’s degree in communications, marketing, photography or a related discipline
5-plus years of communications, marketing or public relations or related experience
Familiarity with social media platforms and social media marketing
Proficiency with Microsoft Office (Excel, PowerPoint, Word)
Experience with search engine marketing, Google Analytics, and Google AdWords
Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
Working knowledge of content management systems, HTML coding, and digital graphics production
Established media relations a plus
Background in healthcare, science and/or clinical research is preferrred
This job reports to the BMC2 Program Manager.
The salary for this position will be based upon the selected candidate’s education and experience.
A cover letter and samples of work are required.
Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 189280
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.