Binghamton University is a world-class institution that unites more than 130 broadly interdisciplinary educational programs with some of the most vibrant research in the nation. Our unique character - shaped by outstanding academics, facilities and community life - promotes extraordinary student success.
Binghamton merges rigorous academics, distinguished faculty and state-of-the-art facilities to engage and challenge its 18,000 students. The high-achieving Binghamton student body also represents a great diversity of life experiences, from first-generation college-goers to international students. Beyond their talent, these classmates share a desire to shape the future through technology, insight, intellectual exploration and community service.
Budget Title: Senior Staff Assistant (SL-3)
The Office of Graduate Recruitment at Binghamton University (SUNY) seeks a personable, student-focused professional with knowledge of marketing trends and strategies and experience in recruitment or admissions in higher education for the position of Graduate Recruiter, to promote the values and strengths of Binghamton University's graduate programs to prospective students.
Reporting to the Director of Graduate Recruitment, this professional recruiter will assist the University with marketing and promotion of its graduate degree programs. He or she will identify foreign and domestic institutions for promising talent and implement a recruiting strategy that increases the diversity, quality and enrollment in the University.
The ideal candidate for this position will be a professional with proven experience performing recruitment related duties for a college or university.
Developing and implementing a strategic, tactical, and operational marketing recruitment plan including:
Representing the University professionally and ethically at international and domestic recruiting events, conferences and meetings, traveling independently as well as part of a delegation.
Working on the development of a graduate recruitment strategy for the University with the office's Director and other team members; coordinating and executing recruitment strategies targeted at current Binghamton University students.
Researching and identifying target markets and recruiting venues, analyzing trends and assessing effectiveness of recruitment events.
Utilizing innovative recruitment techniques and marketing methods to develop, plan, organize and execute a nationwide recruitment program.
Coordinating social media strategies that target key constituents globally and in the United States, in coordination with Communications and Marketing personnel, including generating content and reviewing recruitment materials by seeking input from key constituents.
Collecting and evaluating feedback and data to inform recruitment materials and campaigns.
Employing effective and professional communications/marketing skills, generate and respond to inquiries, provide consistent and professional recruiting information and communicate proactively with partner universities, schools and recruitment organizations in a timely manner.
Establishing and maintaining a dynamic, cooperative relationship with feeder institutions and campus leadership, professional schools' Dean's Offices, graduate directors and graduate program staff, faculty, staff and key partners on campus, such as the Graduate School, Communications and Marketing, and International Student and Scholar Services.
Delivering marketing and promotional presentations to diverse audiences domestically, internationally, virtually and through key partners.
Performance will be evaluated on successfully tracking outcomes of efforts and meeting established graduate enrollment goals.
Master's degree in business, marketing, public relations, communications, or a related field
Two or more years of professional experience working in higher education and/or in recruitment or admissions
Experience in developing marketing or recruitment campaigns with an emphasis on the utilization of multiple tools to reach target market
Excellent customer service, interpersonal, presentation, oral and written communication skills
Proven ability to be culturally adaptable and work well in diverse environments and with diverse clientele
Familiarity with graduate school application processes
Data driven and familiarity with reporting and analysis
Proficiency with Microsoft Office and proven ability to learn and use new technology, including social media and university systems
Able and willing to work non-standard/varied working hours and to travel (domestically and internationally) independently
Candidate must be able to travel extensively, both overseas and to other states, and must possess the required documentation to do so
Familiarity with graduate degree requirements
Experience with Slate or similar CRM tool
Previous experience in graduate recruiting
Previous experience in domestic and/or international recruiting practices and fairs/events
Internal Number: Ref. No.: 47527
About Binghamton University
Binghamton University has built a reputation as a world-class institution that combines a broadly interdisciplinary, international education with one of the most vibrant research programs in the nation. Binghamton is proud to be ranked among the elite public universities in the nation for challenging our students academically, not financially. The result is a unique, best-of-both-worlds college experience.
Our academic culture rivals a first-rate private university - rigorous, collaborative and boldly innovative -- while our campus culture exemplifies the best kind of public university experience: richly diverse students, active social life and deep engagement with the community.
Our students, both undergraduate and graduate, work one-on-one with an exceptional faculty that includes Pulitzer Prize winners and groundbreaking scholars. They take advantage of special academic opportunities like combined degrees, foreign language study groups and an unparalleled international education program.