Department: Global Marketing/Communication Salary/Grade: EXS/12
The primary focus of Office of Global Marketing and Communications (OGMC) is communicating Northwestern’s academic agenda -- communicating to all internal and external audiences in order to strengthen our identity and improve our reputation amongst our peers.
The Director of Integrated Media Communications is responsible for managing the team of media relations and communications professionals (writers, editors, videographers, producers and media relations experts) in OGMC which generate University news and amplify the news of all schools and units; tell the University's story to key audiences, facilitate media events and connect reporters with faculty expert sources for stories. Guided by best practices, strategic planning and data analysis, the Director ensures the media relations team integrates with all OGMC units, in particular Social Media, Marketing, Web Comms and Content teams to maximize opportunities and deliver the media coverage, content and messaging priorities of the University.
*Note: Not all aspects of the job are covered by this job description.
Leads the team of media relations and communications professionals (writers, editors, videographers, producers and media relations experts) functioning with individualized beats which generate University news and amplify the news from across the University, schools and units.
Enables the team to be innovative storytellers in a fast-changing media landscape, exploring new media outlets as well as methods to reach key audiences, while also building close relationships with Northwestern expert/sources and members of the media, generating news releases, media advisories, and media kits that draw the attention of global, national and local media outlets.
Ensures the media relations team conceives content for stories that aligns with the messaging priorities, guided by best practices, strategic planning and data analysis, to elevate the reputation of the University while also integrating with all OGMC units, in particular Social Media, Marketing, Web Comms and Content teams, to maximize opportunities and deliver the media coverage, content and messaging priorities of the University.
Leads the development of media events and press conferences, and facilitates media access to our campus, faculty, leadership, staff and students.
Matches faculty with breaking news stories to place faculty as expert commentators in the media, connect reporters with faculty expert sources for stories.
Leads the annual strategic approach to provide ongoing media training and education for key faculty and staff and oversees media training for faculty members across the University.
Serves as a key point of contact for external media, oversees efforts to pitch stories to media and develops and maintains productive relationships with members of the media. Serves and as an additional University spokesperson as needed.
Enlists the cooperation of media representatives in providing accurate information to the public that furthers the goals and mission of the University. Provides background information to the media as required and drafts talking points for spokespersons ahead of interviews or announcments.
Other duties as assigned by the Vice President, Global Marketing and Communications and the Assistant Vice President of Communications.
Minimum of 10 years of experience in journalism, communications, strategic communications, media relations, PR agency and/or intergrated marketing/communications roles with a demonstrated record of success working in/with global, national and local media;
Extensive knowledge of print, broadcast, digital and social media;
Excellent news judgment;
Strong writing/editing, pitching and storytelling skills;
Ability to work quickly and on deadline;
This position demands strong management, organizational skills and proactive planning;
Excellent interpersonal communication skills, sound judgement, creative, collaborative, and motivates/empowers others;
Proficiency in interpreting data and analytics;
Undergraduate degree in English, journalism, public relations or a related field or equivalent experience;
Candidates for this position should be prepared to work after hours and on weekends as necessary to attend events, complete assignments satisfactorily and meet media deadlines.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 39125
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.