We are seeking an Associate Director of Messaging and Content Strategy on the Faculty of Arts and Sciences Development team within Harvard Alumni Affairs and Development.
Faculty of Arts and Sciences (FAS) Development Communications
Harvard's Faculty of Arts and Sciences (FAS) Development Communications team develops and executes on strategic, integrated communications, marketing, and donor relations plans to deepen prospect engagement and inspire philanthropic investment in the FAS. In support of FAS fundraising priorities, the Development Communications team manages a through-line of communication to donors and prospects, to include digital engagement strategies; gift proposals and appeal language development; and stewardship, acknowledgement and recognition plans for donors across the gift scale. The FAS Development effort is large and varied—from annual and reunion giving to planned and principal gifts—and leverages a broad corps of volunteer solicitors. In a decentralized environment where many staff are communicating externally, this position will serve as a hub of content and content strategy—a compiler and creator of messages and storytelling—and provide guidance for use in development activities. The Associate Director will ensure that all messaging is integrated, coordinated, complementary, and strategic across audiences and channels.
In our work, we inspire philanthropic investment by continually telling the authentic and evolving story of the FAS—its leaders, its faculty, and its students. We strive to communicate the promise, opportunity, and possibility present in our FAS community--a diverse living and learning environment like no other—that can be realized through philanthropic support at all levels.
The person hired into this role has the exciting opportunity to leverage the momentum and energy coming out of the recently concluded Harvard Campaign for Arts and Sciences to work under new leadership and with new fundraising priorities to inspire giving and engagement.
Develops and drives FAS Development's content strategy across a variety of print and digital channels. Writes and directs content including web copy, print report copy, talking points for volunteers and senior administrators, and event marketing messaging. Informs editorial strategy for flagship communications projects. Informs and develops storyboards for videos and multimedia assets.
In conjunction with Academic and Development Coordination (ADC), translates and disseminates priority fundraising messages for FAS Development. Additionally, works closely with colleagues on the Development Communications team, FAS fundraisers, FAS academic leadership, and Harvard Public Affairs and Communications (HPAC) to craft cases for support, messaging regarding specific fundraising priorities, and examples of impact that support the fundraising need for the FAS as priorities emerge.
Serves as the central resource for content and content strategy and provides guidance for use in FAS Development activities. Identifies and curates Harvard content for FAS Development use. Stays abreast of digital and print media put out by various FAS units. Regularly connects and coordinates with other editorial departments within and relevant to the FAS (including HPAC, Harvard College, the Harvard Graduate School of Arts and Sciences, the University Development Office, the Harvard Alumni Association, Admissions, College social media, and Athletics) to identify ways donor-facing messaging can be complementary and coordinated, and how departments can leverage each other's work. Attends and/or convenes FAS-wide and local editorial meetings and stays appraised of new content as it develops.
Partners with and provides content as needed to Direct Marketing and Participation, the team responsible for the direct-response marketing programs associated with the Harvard College Fund, Parents, and Graduate School Fund annual giving. Monitors and evaluates analytics related to audience-specific marketing strategies, integrating marketing channels with fundraising efforts, to assesses trends and develop corresponding plans for optimal results. Develops analysis summaries by marketing campaign to inform teams of effectiveness and opportunities for improvement.
Serves as a liaison to HPAC for both proactive and reactive messaging to FAS alumni and donors. Determines when and how to share campus news with FAS alumni. Keeps FAS Development team appraised of the media landscape surrounding Harvard, philanthropy, and higher education via regular news and media updates. Partners closely with HPAC to develop reactive messaging for fundraisers to use in response to Harvard news. Oversees FAS gift announcement strategy and writes gift announcements. Assesses need for talking points for FAS fundraisers on University topics; drafts and disseminates talking points and/or leads fundraiser training on messaging.
Project-manages content work and oversees one full-time writer/editor responsible for content and messaging creation.
This position requires a 3 month orientation and review period.
Please include a cover letter with your application.
Skills testing may be a component of the interview process for this position.
About Harvard University Harvard University, based in Cambridge and Boston, Massachusetts, was established in 1636 and is the oldest institution of higher education in the United States. The University is home to over 20,000 students and employs 18,000 people, making us the fifth-largest employer in Massachusetts. Harvard is a special place, filled with diverse, energetic, and talented people who are driven to grow and succeed. By working here, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise.
Why AA&D? We are a dedicated team of 400 staff who foster engagement with alumni, parents, and friends of Harvard through roles that include front-line fundraising, alumni and volunteer engagement, technology, events, communications, as well as many other areas. Our department recruits for over 100 positions annually that range from entry-level to senior leadership roles.
The mission of AA&D is to maintain and enhance a highly engaged, vibrant community of alumni and friends worldwide and to lead the University's fundraising efforts in support of Harvard's mission.
AA&D is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department. To learn more about how Harvard supports diversity and inclusion throughout the University please visit the Office for Diversity, Inclusion & Belonging at https://dib.harvard.edu/.
Discover AA&D and Harvard University Benefits
Opportunities for internal advancement
A creative, high- energy, collaborative environment
Generous Vacation, Sick, Personal, and Holiday pay
Medical, Dental and Vision benefits starting on your first day
University-funded retirement plans
Tuition Assistance Program
Transportation benefits to help with your daily commute
Health and wellness discounts, memberships and programs
Bachelor's degree required, as well as a minimum of seven years of communications, marketing, and writing experience, preferably in a higher education or complex nonprofit environment.
Experience writing and translating messages successfully across a variety of audiences and channels is essential.
Must be a self-starter comfortable working independently, building consensus, and influencing across teams.
The ideal candidate is creative, intellectually curious, and academically minded with an aptitude for building meaningful and productive relationships with colleagues.
Knowledge of fundraising fundamentals preferred. Willingness to learn required.
Knowledge of marketing analytics and experience using analytics to inform communications strategy highly desired.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 52403BR
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.