Work Schedule: FT; Monday-Friday, 8:00am-5:00pm. Some evenings and weekends required.
General Description: Purpose: To manage, develop, and implement communications and marketing initiatives designed to build the university brand and engage prospective students, alumni, donors, and the community. This role is critical to raising PLU’s visibility, attracting students, deepening alumni engagement, inspiring investment, and building community.
About the position: The Assistant Director of Communications is a superior writer, editor, and communications professional who will assist with the development of key strategic initiatives to increase visibility, enrollment, alumni engagement, and fundraising efforts. Reports to Director of Communications and works closely with fellow members of PLU Marketing and Communications, as well as staff from the offices of Constituent Engagement, Advancement, Admission, and Graduate and Continuing Education.
Essential Functions and Responsibilities:
Serve as an integral team liaison, strategic partner, and communications and marketing advisor to the offices of Constituent Engagement, Advancement, Admission, and Graduate and Continuing Education.
Work collaboratively with additional internal partners on the development, implementation, and performance measurement of marketing and communications initiatives and projects with an emphasis on alumni engagement, donor cultivation, enrollment, and recruitment.
Write, edit, and produce original, external-facing content including email campaigns, brochures, newsletters, print and electronic appeals, magazines, web pages, and social media posts and advertisements. Partner with leads to edit and finalize select projects.
Work with Constituent Engagement, Advancement, Admission, and Graduate and Continuing Education to plan, prioritize, and coordinate annual communications strategies.
Ensure that the communications and marketing products of campus partners are consistent with the university’s brand platform and values.
Strategically manage the external communications calendar, ensuring coordination of timing, messaging, and audience across multiple media.
Simultaneously manage multiple long-term projects from conception to delivery, including content creation, collaboration, design review, and copyediting.
Provide secondary support as needed in social media management and execution, media relations, university magazine writing and editing, and other areas.
Stay up-to-date on best practices and emerging trends in higher education marketing and communications, specifically related to recruiting and alumni/donor development.
Perform other duties as assigned.
Knowledge, Skills, and Abilities:
Ability to be a self-driven, strategic communications professional who can create original content, manage projects, and amplify the impact of that content by shaping it for various audiences via the best channels to drive engagement and build community.
Strong writing and editing skills.
Broad knowledge of marketing functions, advertising and promotion, fundraising, and digital communications. Ability to develop, execute and assess strategic and tactical marketing and communications plans.
Editorial and project-management knowledge with print and digital content.
Collaborative focus, with strong project-management, editing, research, interpersonal, organizational, and planning skills.
Ability to build different communication strategies that meet desired goals for different audiences.
Intercultural skills and a commitment to engaging diverse individuals and groups.
Sound understanding of marketing and communications content and campaign measurement, metrics, and analytics.
Ability to work independently as well as with others, and to handle situations with diplomacy and tact.
Ability to handle multiple projects, priorities, and deadlines in a fast-paced, multifaceted environment.
Strong work ethic, resourcefulness, and willingness to take on wide-ranging responsibilities.
At PLU, diversity is intrinsic to the vitality of learning, resilience and growth. PLU is an equal opportunity employer and welcomes applications from members of historically underrepresented and minoritized groups, women, veterans, persons with disabilities, and others who would bring broadly diverse perspectives, experiences, and backgrounds in educational, research or other work activities. PLU offers an excellent benefits package including tuition remission for employees and their dependents, retirement plan, medical, dental, paid vacation, major holidays off, and many other great university benefits.
Three years of professional experience in marketing and communications, higher education, or a related field.
Applicants must provide one writing sample of a press release or news article, and one writing sample of a campaign web page or print piece.
Finalist applicants must successfully complete pre-employment background check.
Five years of applicable professional experience.
Experience specifically in development and donor-focused campaigns, communications planning and content development.
Applicants may provide a writing sample of a fundraising appeal letter (or similar).
Special Instructions to Applicants: Applications must include:
Cover Letter, Resume, and List of Three References.
Writing Sample 1 – press release or news article.
Writing Sample 2 – campaign web page or print piece.
(You may combine both samples into one document and upload under “Writing Samples” or upload one there and another under the optional “Writing Sample 2” slot.)
Writing Sample 3 – fundraising appeal letter (or similar).
About Pacific Lutheran University
Pacific Lutheran University purposefully integrates the liberal arts, professional studies and civic engagement in the beautiful Pacific Northwest. With distinctive international programs and close student-faculty research opportunities, PLU helps its 3,100 students from all faiths and backgrounds discern their life’s vocation through coursework, mentorship and internships at world-class Puget Sound-area businesses and institutions.
Founded in 1890 by Norwegian immigrants, PLU continues the distinctive tradition of Lutheran higher education through its commitment to the advancement of knowledge, thoughtful inquiry and questioning, the preparation of citizens in service to the world and to its ongoing reform. Located in the Parkland neighborhood of Tacoma, Washington, PLU is set in a region that also offers vast opportunities for outdoor recreation, culture and sports.