Communications is the steward of AIG’s brand and reputation. We tell AIG’s story—create and drive compelling narratives, campaigns and announcements around our businesses—both within and outside the company. Our audiences include AIG employees, clients and communities, investors and the public.
AIG’s operating structure is designed to reflect how our business is marketed and underwritten, allowing us to maximize our global platform by empowering our businesses with the best competitive advantage and ability to serve our partners and clients.
AIG’s three main businesses include General Insurance, Life & Retirement (L&R) and Blackboard. General Insurance consists of two operating segments – North America and International. L&R consists of four operating segments – Individual Retirement, Group Retirement, Life Insurance and Institutional Markets. Blackboard is AIG’s new standalone technology-driven subsidiary.
The IDEAL candidate will have a strong track record (10+ years) of in-house or agency side media relations experience, successfully handling executive/CEO level and crisis communications. Must have direct Life & Retirement insurance industry experience.
Your contribution at AIG
The quality of Senior Leadership is a defining factor for a company’s success. Senior Leaders are responsible for developing business strategies and/or translating those strategies into meaningful outcomes and ultimately, business results. As a Senior Leader, you reach across geographical and functional boundaries to create alliances that further the organization’s objectives and market position. Your deep and broad industry knowledge allows you to foresee external conditions that could potentially affect AIG’s future.
The position is responsible for designing and delivering proactive media relations campaigns to drive awareness for AIG Life & Retirement.
To be successful in this position, the individual must possess excellent written and verbal communication skills, be a strategic thinker, have a collaborative can-do mindset, and ability to execute with excellence.
Successful candidate must have strong existing relationships with reporters and editors and ability to establish new relationships with media as needed to position AIG Life & Retirement.
The role includes responsibility for drafting press releases, Q&A, key messages, public statements and other external communications materials.
The role requires a communications leader with a strong track record of placing high-impact stories in national media, key regional media outlets, broadcast, and financial services industry trade publications across a wide spectrum of publications—such as individual retirement, annuities, group/plan sponsor, life insurance, asset management and institutional financial products.
The individual must have experience developing engaging social media content.
The role is also responsible for leading and coordinating communication initiatives with external public relations agencies representing L&R businesses.
The position reports to the Head of Media Relations for AIG Life & Retirement.
In partnership with the Head of Media Relations for L&R, develop a comprehensive and proactive media relations program
Collaborate with marketing, head of PR and Thought Leadership and line of business colleagues to develop press strategies for L&R and its businesses.
Provide media prep/training to CEOs of the L&R businesses as needed and hands-on experience during any meetings with journalists
Draft/manage campaigns/releases/talking points for media interviews/media statements and all public relations initiatives
Research opportunities for positive press coverage and speaking opportunities, e.g., industry conferences, media conferences, etc.
Develop awards list in conjunction with the businesses, and drive process and demonstrate results.
Organize all materials related to media relations function (editorial calendars, media lists, press releases, reporter research, etc.)
Oversee the gathering of media and analyst coverage, analysis, and storage of clips and files as needed
Serve as a corporate spokesperson for L&R to the news media, along with the media relations team
Collaborate closely with AIG Corporate Communications and media relations colleagues representing AIG General Insurance
Contribute to enterprise-wide, corporate media relations initiatives
What we are looking for
12+ years of corporate communications experience in a strategic advisory capacity, including 8-10 years of hands-on external communications and digital media experience.
Bachelor’s degree in Communications, PR, Journalism or related field, Master’s degree preferred
Must have direct Life & Retirement insurance industry experience.
Agency background/experience preferred. Journalism background a significant plus.
Flexible work mentality, travel as needed, and willingness to be available nights/weekends in times of crisis as needed.
High-level contacts across media industry at major national and trade publications.
Proven track record of media generation with national publications (WSJ, NYT, FT, Wash Post, Bloomberg, Broadcast TV).
Financial Services/Retirement/Asset Management Industry experience.
Must be a collaborative team player; consultative in nature and a confident decision-maker; role also requires a high level of self-motivation and ability to drive editorial/media generation process forward in a complex organization. Get things done.
Interpersonal skills necessary to work continuously, effectively and skillfully with senior executives across AIG
Internal Number: JR2003511
Life at AIG is rewarding: In our diverse and inclusive culture, employees and managers partner for each other’s success. It’s enriching: over 45,000 employees come together every day to make a difference in the lives of millions around the world. And it’s innovative, internationally: We build award-winning apps, develop and market new products, wrangle big data, and support clients everywhere with custom services and coverage.