Position Description: Reporting to the Associate Dean of Administration for UCLA Extension, the Executive Director of Strategic Communications and Marketing will initiate, manage, analyze and refine the communications and marketing strategy in a way that strategically builds and enhances the UCLA Extension and Continuing Education brand, builds strong online communities, and supports initiatives related to enrollment management and institutional advancement.
Major duties include the leadership, creation, implementation, evaluation and assessment of strategies, programs and cross-platform materials to effectively communicate the mission of UCLA Extension (UNEX). The Executive Director will provide strategic leadership to the UNEX Marketing and Communications department, which is comprised of 21 professional staff with an annual marketing budget of over $2.5 million.
As subject matter expert, the Executive Director will lead the charge in identifying growth areas in domestic and international programs. The Executive Director will spearhead the marketing planning process and lead the organizational efforts to articulate research, evaluate and promote cost-effective marketing and promotion strategies and strategic ventures consistent with UCLA Extension's vision, mission, and goals.
The Executive Director will work in close collaboration with the Dean and Associate Deans, as well as other senior leaders in the organization to strategically further Extension's communications, development, and public relations impact and initiatives against established goals and benchmarking metrics.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.