In consultation with the Associate Director of Marketing Communications, this position is responsible for effectively developing and executing marketing strategy for new and existing programs at the Brown University School of Professional Studies (SPS). The Marketing Manager is cross-trained to provide support and continuity for marketing activities, with a particular emphasis on data analytics, reporting and technical/CRM support. This position plans, schedules, and executes multi-channel marketing activities and delivers effective marketing communications aimed at building program awareness, generating program applications and increasing enrollment. The Marketing Manager tracks and reports inbound response, inquiry flow and other marketing statistics.
Marketing program management: planning, execution, data and reporting
Plan, execute, and analyze multi-channel marketing strategy and recruitment activities for the portfolio of programs at the Brown University School of Professional Studies (SPS).Â
Lead the design, traffic flow, production, and delivery of copy for advertising campaigns (print & digital)
Deliver clear, compelling and effectively targeted communications that maintain Brownâ™s quality and brand standards
Track and report campaign results and provide accurate metrics of marketing campaign activities in support of program development, enrollment growth, and marketing strategy development
Create and maintain a comprehensive marketing metric data dashboard; Assist with monthly, quarterly, and annual reports and monthly marketing meeting with program directors
Present insights and recommend campaign optimizations; track progress towards enrollment management goals and campaign KPIs
Lead discussion and decisions on new outreach strategies â“ drawing on market trends, customer insights, sales analysis, and monitoring of needs cited by program directors, SPS staff and other internal or external partners
Develop strategies and content in alignment with Brownâ™s policies and protocols relating to visual identity, image use, Web hosting, accessibility, and vendor hiring. Follow established BrownÂ University identity and messaging priorities, as stewarded by Brownâ™s Office of University Communications.Â
Website support, CRM management and campaigns
Maintain and update content on the website; Assist with identifying and executing other technical optimizations and enhancements and support SEO efforts (in-house and outsourced)
Manage marketing-related CRM activities and campaign, such as email drip, deliver mailings, audience segmentation, etc.; Support the enrollment management team with data dashboards, queries, etc.
Oversee the customer journey; Monitor campaign performance and provide data-driven recommendations
Supporting other marketing efforts, outreach, etc.
Coordinate and executive all aspects of program information sessions, including creating registration pages, promoting via paid tactics and messagees to CRM, working with program directors on content and slides, testing and troubleshooting the day-of the event, sending followup communications and reports
Assist with content and organic social media effortsÂ
Consult with colleagues to promote efficiency, streamline operations, and build success for all SPS programs
Help to build effective and efficient best practices that support the Brown brand across business areas
Support other marketing and recruitment events, activities, or special projects as needed
Size and Scope of Position:
School of Professional Studies Marketing Budget
Provide multi-channel marketing support for 5+ professional programs and will expand to support portfolio of residential masterâ™s programsÂ
Maintain professional.brown.edu website that receives around 500,000 pageviews/year
Communicate and engage with a growing audience of 19,000+ stakeholders on social media
Manage CRM and communicate with a growing email audience of 20,000+ stakeholders
Education and Experience
Bachelorâ™s Degree and 5+ years of experience or equivalent of education and experience requiredÂ
Experience working with Slate or other CRM systems preferredÂ
Experience working in an academic setting preferred
Expert knowledge of: Microsoft Office Suite (Word and Excel); Intermediate knowledge of Web and database technology, HTML and web design standards
Experience with design programs (Adobe Creative Suite such as InDesign, Photoshop) preferred
Excellent writing & verbal communication skillsÂ
Outstanding organizational, project management and production skills involving multiple, simultaneous projects
Solutions-focused mindset and ability to turn data into actionable insights
Current knowledge of print, design, media and advertising as well as technology and new media best practices and willingness to learn new systems.
Ability to meet stringent deadlines and work under pressure and troubleshoot in a high-volume, changing work environmentÂ
Ability to work effectively independently and collaboratively as a member of a teamÂ
Specific experience launching and marketing new products to adult markets. Education experience preferred.
Willingness and ability to support a diverse and inclusive campus community
ADA Physical Requirements:
Requires ability to read
Must remain in stationary position for long periods of time at desk or computer
Requires occasionally standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls;Â reaching with hands and arms; climbing stairs; hearing; talking
Requires frequently moving about inside the office to access printer, files, and other materials/equipment
Operates a computer and other office equipment
Lift/Carry/Push/Pull 10-20 pounds
Brown University is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, sexual orientation, national origin, age, disability, genetic information, religion, political affiliation, marital or partnership status, parental status, military service, or any legally protected characteristics. The University embraces diversity and celebrates difference. Like all employees of Brown, this position requires a strong commitment to promoting diversity and inclusion.
All offers of employment are contingent upon a criminal and educational records check satisfactory to Brown.
Recruiting Start Date:
Job Posting Title:
School of Professional Studies
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Internal Number: REQ165738
About Brown University
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.