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Department: 081001 - University Communications
Location: Raleigh, NC
Essential Job Duties:
This is a highly visible position in that the Social Media Specialist is charged with developing and managing the online presence and reputation of the Poole College of Management (PCOM) to include the Jenkins MBA Program. The position is responsible for producing original content to be utilized across various platforms including social media, video, and web. The Social Media Specialist will strategize methods for determining the target audience, increasing visibility with that audience, and utilizing digital methods to enhance recruitment efforts within the college.
The ideal candidate plays a critical role in expanding PCOM’s online presence by engaging key audiences while building distribution channels for our content. In line with the university's brand platform and in collaboration with larger departmental efforts, the Social Media Specialist is responsible for developing and overseeing the execution of strategic social media and digital initiatives for the Poole College of Management and Jenkins MBA Program.
The Social Media Specialist is a key part of a strategic web unit that defines and evolves the university's online presence. The position will report to the Social Media Director and dotted line report to the Director of Communications in Poole College of Management.
Other duties as assigned.
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
In-depth knowledge and understanding of all social media channels and their audiences and the ability to develop targeted messages to engage them
Strong interpersonal skills which promote collaboration and productivity
Excellent oral and written communication skills which effectively convey and receive messages in person as well as via phone, email, and social media
Ability to establish and maintain relationships with external and internal audiences
Headline-writing and caption-writing skills
Ability to meet tight deadlines and respond appropriately to time-sensitive issues. Must be able to manage multiple projects and prioritize workload
Professional understanding of platforms including, but not limited to, Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and other emerging channels
Knowledge of Associated Press editorial style
Must be able to work in a team environment, yet independently produce all content and deliverables
Graduation from a four-year college or university preferably with a major in Journalism, Communications or English or a directly related field and at least two years of marketing/communications experience in a professional setting managing social media engagement as the primary method of constituent engagement.
Strong project management and organizational skills.
Experience with higher education content a plus and/or B2C experience.
Required license or certification:
Position Number: 00105527
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.
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