Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
Background Check Statement:
Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.
Eligibility for Employment:
Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed.
Bachelor's degree in student counseling, communications, education, business or public relations, marketing, or other related field from a regionally accredited institution.
Experience with and ability to operate independently, exercising independent judgment and discretion with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the university that are appropriate, timely, and defensible.
Ability to work as a member of a team with a flexible attitude.
Willingness to work select evenings and weekends.
Strong oral presentation and written communication skills.
Successful completion of background investigation prior to employment.
Valid driver's license and ability to rent vehicle.
Essential Duties and Responsibilities:
The Assistant Director of Admissions is a twelve-month exempt (EHRA) position who leads and assists in the coordination of Appalachian State University's recruitment of prospective undergraduate students. This position is responsible for planning and assessing strategic recruitment and yield activities by exercising and continually developing a strong understanding of general market characteristics and trends as well as those specific to Appalachian. The Assistant Director counsels prospective students and their families in their college search process and their transition from high schools, 2-year institutions or other 4-year institutions to Appalachian State by providing information and assistance about the admissions and financial aid process, academic programs, campus visitation, and housing. This position also builds relationships with and serves as a primary contact for high school and independent counselors as well 2-year college advisors.
The Assistant Director is an essential part of a constructive and collaborative recruitment team that shares the responsibility for meeting the University's strategic enrollment goals and enrolling students that echo Appalachian's strategic plan. Admissions at Appalachian is particularly seeking candidates who have experience working with students from diverse backgrounds and have a demonstrated commitment to improving access to higher education for students from populations underrepresented at Appalachian State.
The Assistant Director completes the primary responsibilities above by:
Serving as a territory manager by planning, executing and assessing all recruitment operations (on and off campus) necessary to meet recruitment and enrollment goals within an assigned geo-market.
Assisting with planning and/or implementation of general on and off-campus recruitment and yield events throughout the cycle.
Traveling extensively to high schools and attend college fairs, college nights, receptions, and other programs in this region to recruit prospective students.
Developing and strengthening ties with high school counselors, independent counselors, community college counselors, alumni and other key influencers in the recruitment process within the assigned geo-market.
Conducting extensive outreach and relationship and conversation-building activities (via in-person communication, phone, e-mail, written correspondence, and social media) with prospective students and their families throughout the recruitment funnel.
Submitting territory management reports of recruitment and prospective student activity to the Senior Associate Director throughout the recruitment cycle.
Reviewing and assessing student applications and supplemental materials and providing admission decision recommendations for applicants.
Engaging in and/or leading other initiatives or tasks as assigned.
The Division of Enrollment Management is committed to seeking and sustaining a culturally and ethnically diverse University community that is inclusive of all individuals and groups. Successful candidates will demonstrate leadership and innovation in advancing diversity and dedication to recruiting and serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways.
Prior recruitment experience at a four-year institution.
Experience in college recruitment or related experiences in counseling, sales, marketing, public relations, communications, or education.
Effective, empathetic, and engaging communicator.
Experience as a Student Ambassador, Resident Assistant, Orientation Leader or similar student role.
Strong computing skills and efficiency utilizing computing applications on various systems and programs (e.g. Microsoft Office Suite, Banner, Google Apps, spreadsheets, etc.).
Commitment to student-centered quality customer service.
Experience using various social media platforms.
Highly motivated to share a love of Appalachian.
Ability to demonstrate adaptability in a changing environment.
Type of Position: Full Time Position
Work Schedule/Hours: Mon.- Fri., 8:00 a.m. – 5:00 p.m. (night and weekend travel during fall and spring travel seasons)
Appalachian State University, located in Boone, North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as engaged global citizens who understand their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. Appalachian enrolls about 18,000 students, has a low faculty-to-student ratio and offers more than 150 undergraduate and graduate majors. It is one of 16 universities in the University of North Carolina system.