University Support Services LLC (USS) is the North American correspondent for St. George's University (SGU), a leading center of international medical education, drawing students and faculty from 140 countries to the island of Grenada, in the West Indies.  SGU has helped change lives through its more than 20,000 alumni, which include physicians, veterinarians, scientists, and public health and business professionals across the world.

The Director, Engagement Marketing reports to the Executive Director, Marketing and is a key driver in the engagement of key audiences including but not limited to: SGU prospective students, alumni, advisors and parents.  He or she will own the Marketing Automation content strategy and will be the main liaison for the CRM and Marketing Automation team within the IT department.  This senior-level position will also interface regularly with the Marketing Automation & CRM team, and key stakeholders across the organization.  This Director will lead the Social Media Manager and Communications and Content team.

The Director will develop and execute strategies to improve conversion across the applicant life cycle, from inquiry generation through enrollment. Engagement Marketing requires a complex skill set including knowledge of user experience, technology, writing and creative in order to design and execute complex campaigns and personalized interactions. 

The Director, Engagement Marketing must additionally be passionate about leveraging data to increase marketing performance – through data appends, analytics, personalized content, and performance optimization. 

Essential Functions

Engagement Communications

• Oversee strategy and execution for conversion and engagement communications leveraging email, direct mail, phone script, chat, text messaging, and social media
• Develop complex marketing automation-driven campaigns for audiences including alumni, prospective students, parents and advisors
• Champion constant performance optimization and innovation in creative and technical aspects

Engagement Strategy

• Collaborate with Marketing Automation and Web teams to design communications maps, score audience members, and serve tailored content
• Collaborate with multi-function teams to develop strategy for audience engagement opportunities including events, interaction, swag and other calls-to-action

Consumer & Performance Insights

• Partner with research agency to design and execute consumer insights projects
• Develop platform to collect quick-turn insights from volunteer representatives of core audiences
• Collaborate with stakeholders to develop consumer journey maps, personas and user stories

Marketing Data & Analytics

• Develop marketing automation-related reporting and dashboards; leverage to identify trends to improve performance
• Champion analytics agency initiatives such as propensity, segmentation and clone models

Essential Knowledge, Skills & Abilities

• Dynamic individual who on a daily basis demonstrates passion, heart, positivity, and teamwork.
• Ambitious individual who strives for team success and constant innovation.
• Continual learner with deep interest in data-driven and digital marketing innovation, and passion for creating a personalized user experience.
• Working knowledge of Marketing Automation, Digital Marketing, Web, Marketing Performance Analytics, Copywriting, Graphic Design and Multimedia
• Strong understanding of SalesForce Marketing Cloud and Pardot or similar Marketing Automation system Well-spoken and articulate; strong interpersonal skills with ability to communicate well both written and verbally.
• Comfort level with planning and executing complex communications and providing creative direction.
• Ability to provide content strategy for multi-touchpoint communications.
• Organized and creative; strategic big-picture thinker and detail-oriented.
• Foster extensive collaborative relationships with stakeholders throughout the marketing and communications teams.
• Able to effectively and proactively build relationships with peers, University staff, and administration.

Qualifications

• 5+ years of experience in data-driven marketing for complex user journey (considered purchase), preferably in higher education, in an agency or in-house setting.
• Bachelor’s degree in marketing, communications or advertising preferred.

Work Environment/Physical Demands

• This job is performed in a positive, creative and collaborative environment.

Hours and Travel

• A typical work week is 37.5 hours. Flexible hours required to implement initiatives and execute deliverables.

• This position may require travel to implement strategic initiatives as appropriate.