At Otsuka, we have a rich history and an exciting future - our story, both past and present, is one that we want to share broadly through various channels. As part of that desire, we wish to take our social and digital presence to a whole new level. We are looking for a talented Social Media and Digital Content Manager to join our corporate communications team. In this role you will partner with team mates internally and externally to create compelling digital content and social campaigns that build our brand awareness and foster meaningful impact.
This role applies to all external digital platforms including: external website, social media channels and other media platforms.
Social and digital Strategist
Own social media marketing, including the design, execution, optimization and measurement of social media and content campaigns for both organic and paid social media
Lead the development and execution of social media and digital strategies that drive brand awareness and engage Otsuka's followers
Deep understanding of how social content functions and how to optimize content to maximize engagement
Ensuring that all content meets Otsuka SOPs and is compliant from regulatory, legal and data privacy standpoints
Support our growing employee brand ambassador program to help empower our employees to be the best brand champions for Otsuka
Monitor and engage with online communities across all social platforms
Ability to contribute from development of strategic presentations to posting content
Ensure messaging is on-brand
Develop social and digital content strategy and build successful content plans
Develop copy for social media and digital content - both long-form and short-form content
Good understanding of how to use video, audio, animations and other rich media assets to contribute to content strategy
Work with partners across the company to create compelling content through integrated digital, social and event marketing campaigns to build thought leadership
Flawless writing skills with no room for error, and strong verbal/presentation skills
Partner with internal teams and stakeholders to bring social-first approaches and best practice to marketing campaigns
Manage the relationships with digital agencies, suppliers and consulting resources
Work with agencies or internal teams to plan and execute social media and digital campaigns
Maintain Otsuka's Social Media Content Calendar working with stakeholders across the company to create and share engaging content and grow follower base
Team player with a can-do attitude where no task is too big or small Analytical approach
Track and report on metrics: set and execute on a set of key performance metrics and use that data to inform content decisions across digital channels
A whiz at social management tools for calendaring, listening and paid media
Stay current with industry trends and best practices in both social and digital
Energized by innovative marketing and emerging digital trends
Required Skills And Experience
Bachelor's degree in communications, marketing, public relations or related field
5 years' experience in social media or digital content development experience with large consumer brand including content generation, community development, and management
Exceptional written and oral communication skills, and attention to detail
Able to multitask, be a self-starter, and collaborate closely with cross functional teams
Deep understanding of social media and digital trends and capabilities.
Strong knowledge of grammar and AP style
Strong organizational and interpersonal skills
Ability to think creatively and write for different audiences
Ability to effectively prioritize and manage multiple tasks to meet deadlines
Quick to move and able to quickly develop strategic plans
Experience in Web Content Management Systems such as Drupal
Proficient or skilled with Google Analytics and SEO
HTML/CSS Coding experience a plus
Fundamental understanding of UI/UX best practices
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.
Statement Regarding Job Recruiting Fraud Scams
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At Otsuka, our people are passionate about developing and delivering original products as part of a global holistic commitment to better health and well-being. We have two core businesses dedicated to achieving our goals: a pharmaceutical business and a nutraceutical business. The pharmaceutical business develops and markets products for the diagnosis and treatment of disease in the following areas: central nervous system, oncology, gastroenterology, ophthalmology and cardiovascular. The nutraceutical business is dedicated to maintaining and improving health through the use of foods and beverages that provide extra health benefits in addition to their basic nutritional value. Since the beginning, nearly 100 years ago, the Otsuka family sought to develop products that stood out from the crowd, by traveling down the paths of discovery where others were less likely to tread.
We believe our culture and our people are the differentiators that empower us to produce breakthrough results. This is what makes us a big venture company that takes risks and focuses on unmet medical needs in order to develop new and better therapeutic compounds. We harness the extraordinary cr...eative and innovative abilities of our people to solve problems differently, and to persevere until they find answers. We are in this for the long-haul. Otsuka is a highly ethical company. We adhere to the highest standards in how we develop and deliver our products, and in how we treat our most valuable assets: Otsuka-people. We encourage them to follow their dreams, as turning dreams into reality is at the core of everything we do. It paves the way ahead to achieve our shared purpose: impacting on human health to help people live better lives.