The Assistant Director, Alumni Affairs, works as part of Muhlenberg’s high-performing, donor-centered advancement team. This individual is responsible for developing and maintaining relationships and programs to promote alumni engagement, participation, and philanthropy. The position requires creativity and a passion for engaging with Muhlenberg alumni across the spectrum. A valuable member of the alumni affairs team, this individual will have primary responsibility to create and direct: virtual engagement opportunities for all alumni and targeted programs and events that support the transition of students to young alumni, young alumni and alumni with low to moderate engagement.
The ultimate goal of this work is to develop alumni connections with the College, discover and identify an alumna/ae’s interest level in being more deeply engaged, and ultimately to introduce those alumni to development gift officers. Muhlenberg offers excellent benefits, including eligibility to tuition programs for employees and dependents after two years of service.
Duties and Responsibilities:
In close partnership with advancement communications, aid in executing an alumni communications plan which uses cutting edge technology to increase alumni awareness about programs, events and resources available to them as Muhlenberg graduates. Provide digital strategy for engagement across channels and platforms.
Design and implement a strategic plan for digitizing active engagement of alumni through applying digital force-multipliers to in-person events (such as livestreaming popular events to a remote audience) and engineering micro-engagement opportunities online.
Participate in alumni weekend with direct responsibilities for events and programs with appeal to the entire Muhlenberg community including, but not limited to: homecoming, campus tours, alumni art show, alumni cabaret. Focused on the youngest reunion class years, recruit, develop, train and work directly with class reunion chairs, fund chairs and committees to plan reunion. Work in partnership with assigned staff from The Muhlenberg Fund and in cooperation with Leadership Gift Officers area to ensure that class fundraising goals are established and met.
Provide market research and best practices for the officers of the Young Alumni Council (YAC) to reimagine the Council’s structure and operations. In partnership with them, create a focused strategy designed to significantly expand and enhance young alumni engagement and philanthropy.
Provide primary leadership for the Student/Young Alumni task force (whose purpose is to create continuity and intentionality in the planning and execution of programming and events to bridge the gap between the Muhlenberg College student experience and the young alumni experience). In this capacity oversee programs such as orientation, homecoming, senior week, student THAW, senior champagne brunch, etc.
Serve as staff support for the alumni board (AB), attending meetings and participating as a member of the alumni engagement committee. Work directly with the AB officers and student representatives to define, strengthen and support their involvement ensuring that they are both able to contribute to the work of the Board and benefit from their service on the Board.
Staff alumni events and meetings, many of which include evening and weekend work. Represent advancement and the College at events on and off-campus.
Participate in and provide support for department-wide fundraising efforts including Mulementum, phone-a-thon, class reunion fundraising, etc.
Assist with other duties, as requested.
Bachelor’s degree is required, recent Muhlenberg alumnus/alumna is strongly preferred.
A proven understanding of and commitment to Muhlenberg and its student and alumni body.
Strong leadership and creativity required, as well as exceptional organizational, writing and communication skills.
Demonstrated ability to work as a team player; capable of working independently and proactively while initiating/maintaining frequent communication with the Executive Director is essential.
Ability to present oneself in a professional manner as a College representative and maintain confidentiality at all times.
Experience with social media such as Facebook, LinkedIn, and Twitter is desired, as is knowledge of new and emerging technologies and online communication trends.
Familiarity with Millennium database is desired.
Experience in volunteer management is preferred.
Overnight, travel, as well as frequent weekend and evening work, is expected.
Past experience in public relations, event planning, marketing or fundraising is preferred.
About Muhlenberg College
Founded in 1848, Muhlenberg is a highly selective, private, four-year residential, liberal arts college located in Allentown, Pennsylvania, approximately 60 miles northwest of Philadelphia and 90 miles west of New York City. With an undergraduate enrollment of approximately 2,200 students, Muhlenberg College is dedicated to shaping creative, compassionate, collaborative leaders through rigorous academic programs in the arts, humanities, natural sciences and social sciences as well as selected pre-professional programs, including accounting, business, education and public health. For more information, visit www.muhlenberg.edu. An equal opportunity employer, Muhlenberg College is committed to recruiting and retaining outstanding faculty and staff from racial and ethnic groups that have been traditionally underrepresented in higher education. For additional information about Muhlenberg's commitment to diversity and inclusion, applicants can find the latest updates to the College's Diversity Strategic Plan at this link: https://www.muhlenberg.edu/diversityatmuhlenberg/